Menswear Manifesto 532 Bar BluesSellthrough: 68% Average Sale Price: $$$$$$ High: t-shirts, sweaters, outerwear, suits, hoodies Low: dress shirts, polo shirts, pants, jeans, shorts Decent bread and butter brand. Reminds me aesthetically of Lucky Brand. Decent prices. Henleys are good sellers. 3sixteenSellthrough: 79% Average Sale Price: $$$$$$ High: jeans, t-shirts, casual shirts, hoodies A New York brand that makes smart casual type clothing. Popularity has taken a hit since the last Manifesto. Still solid. Good margins across the brand. They do collaborations with other high-end brands. Look for leather and selvedge denim especially 5.11 TacticalSellthrough: 41% Average Sale Price: $$$$$$ High: outerwear, jeans, swim Low: shirts Low end of bread and butter. Much of their clothing is made with cargo pockets and “ripstop” fabric, the canvas fabric that has square cross-hatched stitching throughout it for reinforcement. 5.11 is popular with many niches of buyer, especially hunters, shooters and law enforcement. 66 Degrees NorthSellthrough: 174% Average Sale Price: $$$$$$ High: outerwear, t-shirts, hoodies Icelandic outdoor clothing brand. Average prices are strong. Outerwear can sell for more than $100. I would grab whatever I found from them. 686Sellthrough: 86% Average Sale Price: $$$$$$ High: pants, outerwear, jeans, hoodies Low: t-shirts, polo shirts Outdoor clothing with a focus on ski and snowboarding. Pretty decent, average prices are good. Possible to flip some outerwear for over $100. Pants are especially safe. The “Everywhere” line is about 2X sellthrough. A Bathing Ape (BAPE)Sellthrough: 8% Average Sale Price: $$$$$$ Low: Everything High end streetwear brand, associated with camouflage patterns. Allover camo pieces can be worth a lot. They’re also known for hoodies that zip all the way up to the top of the hood, and have a shark mouth that covers the face. These can be worth multiple hundreds. Hoodies in general sell for the most money. Abercrombie & FitchSellthrough: 35% Average Sale Price: $$$$$$
Low: casual shirts, polo shirts, dress shirts, shorts, outerwear, sweaters, swim Huge mall brand. Typically it isn’t worth great money in used condition. Decent bins brand, be cautious if you’re paying full retail thrift prices for it. Adriano Goldschmied (AG)Sellthrough: 38% Average Sale Price: $$$$$$ High: hoodies Low: pants, shorts, shirts, outerwear, sweaters AG is mostly a denim company and produces more women’s jeans than men’s jeans. The cuts of all the jeans should be screen printed somewhere inside the waistband. They are relatively easy to look up and sellthrough / margins will depend largely upon the popularity of the specific model. Their other pieces tend to be middling to low, but keep an eye out for leather, which can be good. A.P.CSellthrough: 16% Average Sale Price: $$$$$$ High: dress shirts Low: casual shirts, t-shirts, polo shirts, outerwear, sweaters, pants, suits, shorts French designer brand, mostly focused on jeans. Jeans and jackets will usually be worth the most. They also collaborated with Kanye West and those pieces are obviously worth money. Keep an eye out for selvedge jeans and also for Carhartt collaborations. Abraham MoonSellthrough: 54% Average Sale Price: $$$$$$
An uncommon but valuable wool manufacturer. The brand label is sometimes just “Moon.” The logo is two crossed Union Jack flags behind a flower. Some fast fashion brands do source wool from Abraham Moon. Pieces from nicer brands, or “house brand” pieces only labeled with Abraham Moon will likely be worth more. AcronymSellthrough: 28% Average Sale Price: $$$$$$ High: active pants, active tops, hoodies Medium: pants Low: outerwear, shirts Scarce and extremely expensive German outdoor brand. They do collaboration pieces with Nike that are also valuable. If you find it, get it. AdidasSellthrough: 26% Average Sale Price: $$$$$$
Low: hoodies, active jackets, active tops, shirts, outerwear, shorts, sweaters, swim As with all enormous brands, please keep in mind that this treatment is a broad outline. Each of these categories will break down into many subcategories. Adidas is generally a little tougher to sell than Nike but, in my experience, stronger than Reebok. Also important to keep in mind that although many categories are proportionately low sellthrough, the total number of solds is still usually quite high. Look up style numbers to get specific garment names. They will be two letters followed by four numbers, should be on a small tag underneath the material tag. A minority of pieces will be worth significantly more, due to being limited run or collaboration pieces with other brands or designers like Y-3 / Yohji Yamamoto. Also look for collaborations with Gyakousou. Vintage can also be good, sellthrough is around ¼, consistent with the last Manifesto. Anything vintage and attached to a known pop culture entity will probably be a good score. Run DMC vintage stuff is especially valuable. I have had good luck with mesh running shirts and lightweight running shorts. Some of these are priced way up at retail and are purpose-made for specific athletic activities. Look up style codes. Be scrupulous with your buy price. I would avoid generic contemporary stuff unless you get it for very cheap and/or lot it up. AfflictionSellthrough: 79% Average Sale Price: $$$$$$ High: t-shirts, polo shirts, jeans, hoodies, outerwear, sweaters, pants Low: swim Predominantly a t-shirt brand. The standard allover print shirts will fetch you decent margins. Leather jackets can be worth hundreds. Unfortunately, lots of thrift stores are now wise to the fact that Affliction is valuable, and may price it up. AFTCOSellthrough: 51% Average Sale Price: $$$$$$ High: shorts, pants, hoodies Medium: polo shirts, outerwear, sweaters Low: casual shirts, t-shirts, swim The name stands for “American Fishing Tackle Company.” Most pieces are not going to sell for more than $50. Aimé Leon DoreSellthrough: 56% Average Sale Price: $$$$$$ High: t-shirts, swim Low: jeans New York fashion brand. It’s worth enough money that I would just pick up whatever you find. Wild variation in terms of what the pieces look like. Alan StuartSellthrough: 41% Average Sale Price: $$$$$$
Low: sweaters, pants Vintage clothing brand, no longer in business. The most desirable items are shirts with loud, weird patterns, which flip for good money and are in decent demand. Also search Ebay solds for “alan stuart sopranos” - if you find the exact shirts that were worn in the show, they can sell for $100-300. Albino & PretoSellthrough: 50% Average Sale Price: $$$$$$ High: hoodies, active shorts, martial arts gis Small, boutique martial arts brand. Tiny active and sold numbers make category recommendations tough. If you find gis (those are the heavy cloth martial arts robes) or rash guards, I would pick them up. Specialized athletic brands like this tend to be good. Alex CraneSellthrough: 154% Average Sale Price: $$$$$$ High: shirts, pants, shorts, outerwear Mostly linen clothing. No real pitfalls here. Tons of it is moving for $30-60. I would err on the side of buying it. Alexander McQueenSellthrough: 26% Average Sale Price: $$$$$$
Low: casual shirts, dress shirts, sweaters, outerwear, pants, jeans, suits, shorts, swim UK luxury brand. It’s so pricey that I would just buy whatever I found from them. Leather jackets and ostentatious sweaters will earn you hundreds. Also look for shirts, called “harness” shirts, that have a buckled strap on one shoulder. Alex MillSellthrough: 72% Average Sale Price: $$$$$$ High: polo shirts, pants, sweaters, outerwear, suits Low: shorts, jeans, hoodies Smart-casual brand. Good average sale prices, many items flipping for up to $100. Pretty safe. Alexander WangSellthrough: 16% Average Sale Price: $$$$$$ Low: everything Alexander Wang is an American fashion designer. You can reasonably expect to sell Wang at around thirty dollars and up. Some outerwear pieces can go for a couple hundred. Not a slam dunk but there are opportunities here. Alexandre PlokhovSellthrough: 16% Average Sale Price: $$$$$$ Low: Everything Plokhov is a Russian fashion designer. Rare, you are unlikely to run across it. But if you do, the right piece can sell for hundreds. AllsaintsSellthrough: 37% Average Sale Price: $$$$$$
Low: t-shirts, sweaters, jeans, pants, shorts, suits, swim Decent bread and butter brand. Alternately spelled “All Saints” and “Allsaints Spitalfields.” Their leather jackets are worth the most. This brand is similar in many ways to John Varvatos, Theory and other midrange mall brands, though Allsaints does market their stuff to a slightly younger crowd. Most will not sell for crazy money. AloSellthrough: 75% Average Sale Price: $$$$$$ High: active shorts, active pants, shorts, swim, hoodies Low: polo shirts, casual shirts A yoga brand. Their yoga bottoms currently seem to be selling phenomenally well. The prices aren’t that impressive but the right pieces should sell reliably. Alpha IndustriesSellthrough: 38% Average Sale Price: $$$$$$
Low: shirts, pants, sweaters, shorts, jeans, hoodies Vintage militaria brand turned high fashion. The MA-1 bomber jacket is popular and often flips for more than $100. Their vintage pieces have decent sellthrough, around 60% at the time of this writing. Jackets are worth the most. AlphaleteSellthrough: 49% Average Sale Price: $$$$$$ High: shorts, swim Athletic clothing. Decent sellers. The majority does not sell for more than thirty dollars. Pick it up if cheap. American FighterSellthrough: 27% Average Sale Price: $$$$$$
Low: shirts, shorts American Fighter makes clothing aimed at the MMA market. They do not have the staying power of Affliction, demand has fallen. Jeans are still decent. You are most likely to find their graphic tees. Watch your buy cost on these. AmiriSellthrough: 40% Average Sale Price: $$$$$$ High: active pants Medium: jeans, casual shirts, shorts, hoodies Low: t-shirts, outerwear, pants, sweaters Designer / streetwear clothing. Average sale prices are extremely high, even compared to other similar brands. The lion’s share of sold listings are over $100. Popular with celebrities. If it’s genuine, buy it. Anchor BlueSellthrough: 35% Average Sale Price: $$$$$$ Medium: jeans, pants Low: casual shirts, t-shirts, polo shirts, shorts, outerwear, sweaters, swim, hoodies Y2K brand, shuttered in 2011. Not great when taken as a whole. What you’re really after is their vintage denim, especially jeans, and especially especially the “Baggy” and “Beyond Baggy” jeans. Looks like most jeans flip for over $40, demand is around 100%. American GiantSellthrough: 94% Average Sale Price: $$$$$$ High: active pants, active tops, active shorts, casual shirts, t-shirts, pants, shorts, hoodies Low: polo shirts Smart-casual-type brand. I would just grab it if you find it. Their jeans and hoodies sell for the healthiest money, lots of listings sold for above forty dollars. The brand doesn’t seem to fetch crazy high sale prices but median prices are very strong. The Andover ShopSellthrough: 49% Average Sale Price: $$$$$$ High: suits, sweaters, dress shirts Low: outerwear, pants Uncommon brand, makes dressier clothing. Pretty strong overall, jackets seem sluggish at the moment. Decent median sale prices with some shots at multiple hundred dollar sales. Andrew ChristianSellthrough: 45% Average Sale Price: $$$$$$ High: swim, active pants, pants Low: t-shirts Popular underwear brand marketed to gay men. It is against Ebay’s TOS to sell pre-owned underwear, but if you find it new, sell it. Their non-underwear clothing can do okay. Sweat pants are currently the most popular. Anti Social Social ClubSellthrough: 44% Average Sale Price: $$$$$$
Low: outerwear, shorts A streetwear brand whose wavy graphic was/is mimicked frequently by other brands. Generally valuable. The brand is associated with its large logo, so pieces that feature it should do better. No huge sales currently, tops out at around $200. Hoodies can be especially valuable. ApolisSellthrough: 32% Average Sale Price: $$$$$$ High: outerwear Low: shirts, pants, shorts, sweaters, suits, jeans Small smart-casual brand, looks like every other nondescript smart-casual brand. Look for their “Global Citizen” jacket, a “chore jacket” that goes for good money. Chore jackets are heavy shirts / shackets with multiple cargo pockets on the front. These tend to be desired in these kinds of brands. Healthy median sale prices across the brand. ArborwearSellthrough: 156% Average Sale Price: $$$$$$ High: pants, outerwear, casual shirts, shorts, sweaters, hoodies Low: t-shirts, jeans A niche outdoor brand. Grab pretty much whatever you find from them. Their pants are extremely popular. Arc’teryxSellthrough: 92% Average Sale Price: $$$$$$ High: shirts, pants, shorts, sweaters, hoodies One of the best outdoor clothing brands for resale, though demand appears to have taken a dip since the last Manifesto. Hard to go wrong, I would grab whatever you find as long as it’s priced reasonably. Keep an eye out for counterfeits, I have been burned at least once. Also good to look up style codes to get exact matches on item titles. Outdoor clothing buyers tend to be very specific in what they’re looking for. AriatSellthrough: 110% Average Sale Price: $$$$$$ High: jeans, polo shirts, outerwear, pants, sweaters, hoodies Low: shorts Ariat makes western clothing. Perennially great brand, very easy to resell. I would buy whatever you find from Ariat as long as it isn’t overpriced. Be on the lookout for their FR, or flame resistant, clothing, which sells even better. Armani (Excluding Armani Exchange)Sellthrough: 37% Average Sale Price: $$$$$$
Low: casual shirts, dress shirts, suits, outerwear, sweaters, active jackets, shorts, swim This is a big catch-all entry for multiple brands that fall under the Armani umbrella. The search included: Armani, Armani Collezioni, Armani Jeans, Emporio Armani, Emporio Armani Ea7 and Giorgio Armani. It excluded Armani Exchange because AX is a cheaper line that gets its own entry next. Armani is a luxury brand that’s on the lower end of the spectrum of average sale prices for luxury brands. Pieces made with leather or specialty wools will often be worth a lot. People also like big, conspicuous logos. Especially on shirts. Suits are low sellthrough but some can sell in the high hundreds. Leather jackets can sell for good money. Armani Exchange (AX)Sellthrough: 35% Average Sale Price: $$$$$$
Low: casual shirts, dress shirts, sweaters, pants, shorts, suits, swim Armani Exchange is the cheapest line of Armani. It is less valuable and more abundant but there are still opportunities for decent sales in it. The brand tops out at around $200. Leather jackets can sell for good money but demand is low. I would avoid basic items unless you can acquire them for bins prices or lower. Ash & ErieSellthrough: 281% Average Sale Price: $$$$$$ High: casual shirts, t-shirts, polo shirts, jeans, pants, active pants, outerwear Small smart-casual brand. Demand is exceptional but prices are middling. Most items will sell in the $20-40 range. Probably don’t pay up for it, but it should be a reliable seller. AsketSellthrough: 123% Average Sale Price: $$$$$$ High: shirts, jeans Medium: pants A very small brand. Healthy brand with above-average median sale prices. Smart-casual clothing. I would just pick it up if I found it. ASRVSellthrough: 91% Average Sale Price: $$$$$$ High: active tops, active pants, active shorts, shirts, shorts Low: pants Spendy athleisure clothing, safe money. Good prices, nothing is that risky. I would pick it up. AssosSellthrough: 66% Average Sale Price: $$$$$$ High: tops, shorts, tights, pants Medium: jackets, vests, jersey sets Cycling clothing. Most of the listings are in the cycling clothing category on Ebay, hence the different terminology above. Try to find exact comps. Some of the nicer pieces (especially bib shorts and singlets) flip for over $100. Aviator NationSellthrough: 149% Average Sale Price: $$$$$$ High: active pants, active shorts, tracksuits, t-shirts, casual shirts, sweaters, shorts, swim, hoodies You should probably get it if you find it. The puffer jackets and vests will be worth the most money. Sells itself, good margins, green light. B. DraddySellthrough: 37% Average Sale Price: $$$$$$ High: outerwear, hoodies Medium: shirts, sweaters Low: shorts, swim An expensive golf brand. Prices can get into the thirty to fifty dollar range but a lot of the shirts sell for not much. Watch your buy cost. Bad BirdieSellthrough: 164% Average Sale Price: $$$$$$ High: polo shirts, active tops, active shorts, sweaters Low: casual shirts Expensive golf brand. Anything with a loud pattern, especially polo shirts, should sell for good money. Polos tend to sell for $40 and up. Err on the side of getting it. Baird McNuttSellthrough: 46% Average Sale Price: $$$$$$ High: outerwear Medium: shirts, pants, shorts, suits Linen manufacturer, whose fabric is used by many brands. Most commonly found, in my experience, in J. Crew pieces. Usually does better in warm months. BalenciagaSellthrough: 30% Average Sale Price: $$$$$$ High: shorts Low: casual shirts, polo shirts, dress shirts, outerwear, sweaters, pants, suits, hoodies Luxury brand. Collaboration pieces and nicer fabrics / weirder stuff can sell for thousands of dollars. If you find it and you are confident that it’s authentic, I would buy it. If you’re unsure how to authenticate luxury brands, there are guides online. You can also sell through a consignment platform like The Real Real who will authenticate for you. Balmain / Pierre BalmainSellthrough: 20% Average Sale Price: $$$$$$
Low: t-shirts, casual shirts, dress shirts, outerwear, suits, pants, sweaters, hoodies French designer brand. Go, if you can, for leathers, furs, and anything with a big conspicuous logo on it. Proceed with caution in the “low” categories, most of them are desperately low demand, though there’s still some money there. Be sure to authenticate before listing on Ebay. Barbarian RugbySellthrough: 80% Average Sale Price: $$$$$$ High: shirts Low: sweaters, outerwear Almost entirely a rugby shirt brand. Lots of them sell for over $40. Long sleeved shirts sell just slightly better than short sleeved shirts. Barbell ApparelSellthrough: 79% Average Sale Price: $$$$$$ High: jeans, polo shirts, casual shirts, pants, shorts, hoodies Athletic / athleisure brand, make plain-looking clothing. Solid bread and butter. No big money here, but good median prices. BarbourSellthrough: 55% Average Sale Price: $$$$$$
Low: casual shirts, polo shirts, dress shirts, swim, shorts Keep an eye out for anything made with waxed cotton / denim. This is what the brand is best known for and demand is always high. Jackets sell for good money. The top sellers right now in terms of final price are collaboration pieces with a brand called To Ki To. Barbour is a solid bread and butter brand overall. BelstaffSellthrough: 40% Average Sale Price: $$$$$$
Low: outerwear, sweaters, shirts, pants, shorts British menswear company. Leather jackets can be worth high hundreds. Generally good average sale prices. BelvestSellthrough: 16% Average Sale Price: $$$$$$ Low: everything An Italian menswear brand, quite small, that can sell for good money. Cashmere pieces can go for low hundreds. They sometimes do pieces with Prada. Two piece suits can go for low hundreds. Ben DavisSellthrough: 49% Average Sale Price: $$$$$$ High: casual shirts, polo shirts, hoodies Low: t-shirts, outerwear Vintage is highly desirable, currently close to 100% sellthrough. Look for denim jackets, coveralls, shackets. They have also done collaborations with Supreme. BerettaSellthrough: 52% Average Sale Price: $$$$$$ High: outerwear, sweaters, jeans Low: suits, shorts Shooting-oriented brand. Hunting stuff and shooting jackets / shirts should do well. They also make vented buttoned shirts that you can market as fishing shirts. Outerwear will sell for the most money. BerghausSellthrough: 94% Average Sale Price: $$$$$$ High: outerwear, sweaters, polo shirts, pants, jeans Low: t-shirts, casual shirts Higher-end outdoor clothing, with some everyday pieces mixed in. The outdoor clothing (shells, hiking pants etc) are no-brainers. Shells made with Gore-Tex can sell for a couple hundred dollars. T-shirts are flirting with “not worth it” status. BetabrandSellthrough: 23% Average Sale Price: $$$$$$
Low: pants, shirts, shorts, swim, suits, hoodies A once-popular brand that’s been steadily declining in popularity. There is still some decent demand for jeans, jackets and some pants. Beyond ClothingSellthrough: 119% Average Sale Price: $$$$$$ High: outerwear, pants Tactical clothing. Have had incredible success with this brand. Technical softshells are worth a lot of money. Exact comps can be challenging to find but it’s worth the effort. I would pick up anything you find. BijanSellthrough: 31% Average Sale Price: $$$$$$ High: dress shirts Medium: casual shirts Low: suits, pants Low active and sold numbers, take the category rankings with a grain of salt. Small brand. Some jackets can sell for multiple hundreds. Probably worth it if you find it. Billionaire Boys ClubSellthrough: 28% Average Sale Price: $$$$$$
Low: shirts, outerwear, pants, swim Founded by Pharrell Williams in collaboration with Nigo, a japanese designer. Uneven sellthrough but high prices. Look out for varsity jackets, they sell for low hundreds. Pieces with big graphics on them will do well. Bill’s KhakisSellthrough: 39% Average Sale Price: $$$$$$ High: pants Low: shirts, shorts, outerwear, sweaters, swim Decent middle of the road brand. Not much sells for big money. Pants are doing well, currently. Khakis / chinos can sell for over forty dollars. Billy ReidSellthrough: 31% Average Sale Price: $$$$$$ High: suits, jeans, hoodies Low: casual shirts, polo shirts, dress shirts A generally middling brand, decent to pick up at the bins. Look for leather, it sells for the most. Median prices are not-bad. BirddogsSellthrough: 136% Average Sale Price: $$$$$$ High: pants, shorts, swim Low: t-shirts, hoodies A brand that mostly makes bottoms. I would aim for these, and would pick up whatever I found. Tops are slow. Prices are strong. Birdwell Beach BritchesSellthrough: 137% Average Sale Price: $$$$$$ High: swim, shirts, shorts, outerwear, pants, sweaters, hoodies Exceptionally healthy brand. Everything in demand, good prices. Grab whatever you find. BKE (Buckle)Sellthrough: 53% Average Sale Price: $$$$$$ High: jeans Low: shirts, shorts, pants, outerwear, sweater, swim Jeans are the healthiest category, around a hundred percent sellthrough. You are most likely to find button-up shirts, be cautious with them. Look for big sizes. Black CloverSellthrough: 27% Average Sale Price: $$$$$$ Low: shirts Bread-and-butter golf clothing. They pretty much just make shirts. Don’t expect big money for anything. Prices aren’t that great at the moment. Included here because demand for it should increase in spring and summer, along with other golf brands. Black DiamondSellthrough: 36% Average Sale Price: $$$$$$ High: t-shirts, pants, hoodies Medium: casual shirts, shorts, sweaters, jeans Low: outerwear Lower-end outdoor brand. Prices tend towards the low end of decent, definitely good to run comps before you buy. Jackets can go for over $100, especially if made with Gore-Tex. Blackcraft Cult (BCC)Sellthrough: 90% Average Sale Price: $$$$$$ High: shirts, shorts, sweaters, pants, hoodies Goth aesthetic, lots of Satanic graphics. They mostly do graphic tees. Non-shirt categories are relatively small and hard to pinpoint in terms of sellthrough due to low numbers. I would err on the side of buying whatever you find. I have had good luck with their jerseys. BluffworksSellthrough: 92% Average Sale Price: $$$$$$ High: pants, shirts, suits, jeans, shorts Smart-casual brand, solid median sale prices. Go for their blazers / sport coats, they go for over a hundred sometimes. Pretty hard to miss here, generally good. BoglioliSellthrough: 21% Average Sale Price: $$$$$$ High: t-shirts Low: outerwear, casual shirts, jeans Strong suit brand. Generally valuable, though demand is uneven. Jackets are flooded at the moment. Price down and you can probably still flip them. BonobosSellthrough: 37% Average Sale Price: $$$$$$ High: suits, outerwear Low: casual shirts, dress shirts, t-shirts, swim, hoodies Overall decent fast fashion brand. Watch your buy price, nothing goes for tons of money. Suits can be worth around two hundred if you’re lucky. Excellent bins brand. BraevalSellthrough: 110% Average Sale Price: $$$$$$ High: shirts, shorts Low: outerwear A tiny outdoors brand. They make a lot of shooting shirts - those are the ones with big leather or padded patches on one or both shoulders. Look for these and flannels. Brave StarSellthrough: 143% Average Sale Price: $$$$$$ High: jeans, outerwear, pants, casual shirts, hoodies Low: t-shirts Selvedge denim company. Denim jackets usually flip for more than $100. Jeans sell for healthy, if not amazing, money - usually around $40-80. Pretty safe all around. BrioniSellthrough: 53% Average Sale Price: $$$$$$ High: polo shirts, shorts Low: outerwear, swim A well-known Italian luxury brand. As with most brands, specialty fabrics and heavier outerwear / suits will be worth more. I have personally had spotty luck selling visually plain dress shirts. They make garish casual shirts that are excellent flippers. You will probably be safe as long as you source Brioni for non-gouge prices. Leather, cashmere and full suits are the most valuable. Some of these pieces sell in the $1-5K range. Brooks BrothersSellthrough: 33% Average Sale Price: $$$$$$ High: hoodies Low: casual shirts, dress shirts, polo shirts, suits, outerwear, shorts, swim Very old, very large brand. Be cautious with plain, unremarkable pieces. They are unlikely to sell for much. Good brand to source at the bins. Suits can be rewarding. Overall sellthrough is low but there’s a high volume of listings sold in that category. “Milano, “Regent” and “Madison” refer to the cut of the suit or jacket. Milano is slim, Regent is fitted and Madison is classic. The 1818, Golden Fleece lines are typically expensive. Run as narrow a search as possible before buying a suit to assess the market. Be on the lookout for the “Black Fleece” line, a collaboration with the fashion designer Thom Browne (also on this list). Very valuable. During warmer months, linen pieces (especially pure linen) should do quite well. Brooks Brothers seersucker is also excellent. If you find vintage seersucker jackets from Brooks Brothers, those go for good money. Brunello CucinelliSellthrough: 60% Average Sale Price: $$$$$$ High: polo shirts, suits, jeans, shorts, hoodies Medium: casual shirts, dress shirts, t-shirts, sweaters, outerwear, pants Very expensive brand, I would pick it up. Prices are great. Buck MasonSellthrough: 111% Average Sale Price: $$$$$$ High: shirts, jeans, outerwear, sweaters, pants, hoodies Easy mode smart-casual brand. I would just grab whatever you find. Strong median sale prices. Leather jackets will be worth good money. Also recommend looking for their “chore” jackets, often made with waxed fabric. BurberrySellthrough: 27% Average Sale Price: $$$$$$ High: swim Low: casual shirts, dress shirts, outerwear, suits, shorts Large, upscale brand. More recently manufactured pieces tend to fetch more money. Polo shirts are strong enough that I debated between “medium” and “high” sellthrough designation. The brand is closely associated with the “nova check” plaid pattern. Pieces with that look may be worth above-average money and are likely in higher demand. The Burberry “Prorsum” line is their top-tier runway clothing and should go for above-average money. A “Burberry’s” tag means the piece is vintage. Vintage status does not necessarily confer value. Contemporary pieces will have tags that read Burberry, Burberry London or Burberry Brit. Burberry Brit: 76% sellthrough Burberry London: 28% sellthrough ByltSellthrough: 78% Average Sale Price: $$$$$$ High: polo shirts, casual shirts, active pants, active shorts, active jackets, pants, shorts, outerwear, sweaters, hoodies Low: swim Athletic / athleisure clothing. Generally strong. Prices are decent. Has been a solid flipper for a long time, though demand appears to have dipped. I would err on the side of picking up what you find. ButterclothSellthrough: 87% Average Sale Price: $$$$$$ High: casual shirts Low: t-shirts, sweaters A Shark Tank brand that makes shirts. Casual button-up shirts are most common and demand for them is high. Expect to sell in the $30-50 range. C.C. FilsonSellthrough: 84% Average Sale Price: $$$$$$ High: casual shirts, t-shirts, pants, sweaters, jeans, hoodies Outdoor-ish brand, similar to L.L. Bean and Orvis but more expensive. Also called just “Filson.” Vintage is generally desirable. Hard to miss badly with Filson, probably grab it. Jackets can go for high hundreds. Their luggage is extremely valuable. Cabela’sSellthrough: 30% Average Sale Price: $$$$$$
Low: shirts, outerwear, pants, shorts, sweaters, jeans An outdoor megastore. Their house brand clothing is a decent bread-and-butter opportunity if you can find it for very cheap, like at the bins. There are a few valuable pieces in this brand. Down puffers, Gore-Tex clothing, leather jackets. Most pieces will not sell for a lot. Camouflage clothing is way-above-average demand within the brand, around 75% sellthrough at the moment. Look for hunting and outdoor purposed clothing in colder months. Shooting shirts, chamois shirts, shackets should be popular. The “Safari Series” is over 100% sellthrough. Fishing clothing will spike in demand in spring and summer. CamberSellthrough: 106% Average Sale Price: $$$$$$ High: pants, hoodies A brand that makes clothing with extra-heavyweight fabric and only produces clothing to order. Vintage is in especially high demand. Prices are healthy. Canada GooseSellthrough: 33% Average Sale Price: $$$$$$ High: sweaters, pants Trendy and spendy jacket company. Puffers and heavy parkas / jackets can be worth many hundreds. I would buy anything I found from them. CanaliSellthrough: 35% Average Sale Price: $$$$$$
Low: suits, t-shirts, outerwear, shorts Most known for suits. If you can get a full suit for cheap, it should be worth it. The contemporary label, which will be silver in color, is the most desirable. Use the keywords “recent” and/or “current” in your title. Older labels are typically worth less. The “Winter Tale” line of suits and jackets tends to sell well, though it’s rare. Unsurprisingly, cashmere and leather are valuable. Some wool overcoats and down puffers can also sell for hundreds. Carbon 2 CobaltSellthrough: 32% Average Sale Price: $$$$$$ High: suits, swim Low: casual shirts, polo shirts, dress shirts, shorts, pants, hoodies Mall brand. They make shirts with gaudy patterns, sellthrough in shirts varies from aesthetic to aesthetic. Watch your buy price. Leather jackets can be worth good money. CarharttSellthrough: 53% Average Sale Price: $$$$$$ High: outerwear, hoodies Low: casual shirts, polo shirts, jeans Vintage pieces can be worth more than contemporary. Especially vintage jackets. Carhartt also does collaboration pieces with luxury and streetwear brands. These pieces can be worth a lot. Basic pieces can be slightly flooded, watch your buy price. Overalls are in high demand. Carhartt WIP (Work In Progress) is a more fashion-oriented line of Carhartt that can do well. Demand for it is about the same as standard Carhartt. CarusoSellthrough: 22% Average Sale Price: $$$$$$ Low: everything An Italian designer brand. Full suits, specialty fabrics and heavy outerwear pieces will be the most valuable. Some used suits sell for $300-400. CelineSellthrough: 12% Average Sale Price: $$$$$$ Low: everything A French luxury brand that’s been around since the forties. It appears that nothing in the brand sells for less than $100. Sales in the multiple thousands are possible. I would be cautious about counterfeits, but if it’s real, I would get it. ChanelSellthrough: 18% Average Sale Price: $$$$$$ High: polo shirts, hoodies Low: casual shirts, t-shirts Low numbers of actives and solds - Chanel pieces for men are rare. Look also for shirts with conspicuous Chanel logos on them, and collaboration pieces with other brands. Always thoroughly authenticate Chanel pieces. Consider sending them to The RealReal if you are uncertain if what you found is legitimate. CAUTION: Chanel has a reputation as being a litigious company that likes to threaten legal action against resellers. Be aware of this when listing. Charles TyrwhittSellthrough: 42% Average Sale Price: $$$$$$ High: sweaters, suits, outerwear Low: casual shirts, t-shirts, jeans Dressy menswear brand. Shirts are typically low-value, I would be cautious with them. Overcoats and full suits can flip for over $100. Cashmere is valuable and in high demand. A lot of this brand is best avoided, but there are items to be cherrypicked. CharvetSellthrough: 219% Average Sale Price: $$$$$$ High: dress shirts, casual shirts, polo shirts Low: suits French designer clothing, very valuable. Shirts regularly sell for over fifty dollars. Suits can be good money. Probably buy whatever you find. Christian Dior / DiorSellthrough: 33% Average Sale Price: $$$$$$
Low: casual shirts, dress shirts, outerwear, suits, pants, jeans, swim, hoodies One of the major luxury brands. Their most expensive pieces are collaborations with streetwear brands and other luxury houses. Outerwear, as is typical for most brands, goes for the highest prices. Big / spellout logos are desirable. The “Oblique” line is in high demand and good money. Puffers also very valuable. Denim jackets and leather are desirable. A handful of rare pieces sell for over a thousand - try to search for exact comps if you have something unusual looking. Be cautious of counterfeits. Sell on consignment if you have doubts. Chrome HeartsSellthrough: 17% Average Sale Price: $$$$$$ High: jeans Low: shirts, outerwear, pants, sweaters, shorts, hoodies Exceptionally expensive brand. Active t-shirts start at $150. There is room to undercut the market on everything in the brand. Many pieces sell for thousands of dollars, especially outerwear and jeans. If authentic, I would buy. Chrome IndustriesSellthrough: 128% Average Sale Price: $$$$$$ High: swim A brand mostly known for making bags and shoes. All categories are in high demand. Good median sale prices. Err on the side of picking it up. ChubbiesSellthrough: 46% Average Sale Price: $$$$$$ High: shorts, pants, suits Medium: swim, polo shirts Low: casual shirts, t-shirts, outerwear, sweaters, hoodies Mostly makes shorts and swimwear. Novelty prints can bring good money. The “Chubberalls,” overalls are in high demand. Should be pretty easy to find exact comps for what you find. CinchSellthrough: 49% Average Sale Price: $$$$$$
Low: outerwear, swim, shorts, hoodies Western clothing. Generally good, not quite as good as Ariat but similar. Watch your buy price on basic pieces. Be precise when doing phone research for this brand. Specify “Cinch” under the brand menu, as “cinch” is a generic clothing term that will draw in lots of irrelevant results. Circle SSellthrough: 71% Average Sale Price: $$$$$$
Western clothing. Nothing is worth crazy money but their blazers and suits sell consistently. The blazers / jackets sell in the $50 zone. Be sure to include “western” in the title. Citizens of HumanitySellthrough: 35% Average Sale Price: $$$$$$
Low: pants, outerwear, shorts Mostly make jeans, which are decent sellers. Most of the jeans sell for middling money. You should be able to find exact names for cuts of jeans, this will help you gauge sellthrough. Clinch GearSellthrough: 58% Average Sale Price: $$$$$$ High: shorts MMA clothing. Tricky to research, as it’s scattered across multiple categories. The shorts are what you really want. They make other stuff but it’s not common. No crazy money, typically, but solid sellers. Wrestling singlets can also be good. Clothing ArtsSellthrough: 127% Average Sale Price: $$$$$$ High: pants, shorts, casual shirts Travel clothing, designed to thwart pickpockets. A lot of it has cargo pockets on it. Everything sells for solid money but the brand tops out at around $80 for a single pre-owned piece. Safe pickups. ColumbiaSellthrough: 23% Average Sale Price: $$$$$$
Low: shirts, outerwear, shorts, sweaters, swim, jeans, hoodies Huge brand, most categories will be flooded and prices will be low. Columbia PFG, which stands for “Performance Fishing Gear,” has 34% sellthrough at the moment. Demand should increase in hot months. Columbia PGH, “Pro Hunting Gear,” is less common than PFG and has 37% sellthrough. Basic pieces are good candidates for flipping from the bins. Watch your buy cost closely. Also look up style codes on pieces that look or feel more expensive. Rain shells and hiking pants are the most likely to be worth above-average money. Look for Gore-Tex fabric as well. Comme Des GarconsSellthrough: 6% Average Sale Price: $$$$$$ Low: everything Expensive stuff. Generally low demand but high sold prices. Low end of the market is still expensive. Of especial value are collaboration pieces with other streetwear brands like Supreme. “Junya Watanabe” pieces. As well as puffer jackets. Logo is a red heart with eyes. Vintage pieces lack the heart. CoogiSellthrough: 35% Average Sale Price: $$$$$$
Low: shirts, outerwear, suits Australian, best known for their colorful “Cosby” knit sweaters from the 90s. Can also use the key phrase “grandpa sweater.” When people buy Coogi they usually buy it for the gaudy, psychedelic aesthetic. The sweaters are the most desirable pieces. Some of the vintage ones sell for over $500. CotopaxiSellthrough: 108% Average Sale Price: $$$$$$ High: outerwear, t-shirts, casual shirts, shorts, hoodies Smallish outdoor brand. Look for the “Fuego” down puffer jackets. Decent median sale prices across all categories. Solds top out at around $200. Cozy EarthSellthrough: 80% Average Sale Price: $$$$$$ High: active pants, shorts Low: sweaters Boutique bamboo fabric clothing. Pretty safe, everything sells for $30-80. I would err on the side of getting it. CraghoppersSellthrough: 53% Average Sale Price: $$$$$$
Low: t-shirts Lower-end outdoors clothing. Not much sells for more than $50. Look for outerwear and long pants and watch your buy price. The Bear Grylls stuff has good sellthrough. Good candidate for sourcing at the bins. CriquetSellthrough: 57% Average Sale Price: $$$$$$ Medium: shirts, outerwear Low: sweaters, shorts, suits Golf-oriented brand that does a lot of polo shirts. Decent median prices. Sometimes you will find nicer fabrics like cashmere, alpaca and pima cotton. These do well. Crye PrecisionSellthrough: 300% Average Sale Price: $$$$$$ High: everything Tactical clothing and military gear. If you find it, get it and flip it. Very valuable. They also make military paraphernalia. Cult of IndividualitySellthrough: 42% Average Sale Price: $$$$$$
Low: casual shirts, shorts, sweaters, hoodies “Rocker” type aesthetic. Jeans frequently sell for over $50 and this is what you’ll most likely find. Denim jackets and selvedge jeans are also desirable. Cuts ClothingSellthrough: 101% Average Sale Price: $$$$$$ High: t-shirts, active pants, pants, outerwear, sweaters, hoodies Low: casual shirts, shorts Athleisure brand. Search comps by putting “cuts clothing” in quotes to filter out other brands. Some jackets can go for over $100. Otherwise, pants sell for the most, in the $50-70 range. Prices are overall decent. Dale of NorwaySellthrough: 54% Average Sale Price: $$$$$$
A small brand that makes only outerwear and sweaters. You are most likely to find knit sweaters. Pick up anything that you find. A seasonal brand, but great money. Darc SportSellthrough: 103% Average Sale Price: $$$$$$ High: t-shirts, hoodies Low: outerwear, swim Boutique bodybuilding apparel company. May have “Wolves Club” somewhere on it and/or wolf graphics. Very healthy average sale prices. Denim TearsSellthrough: 68% Average Sale Price: $$$$$$ High: jeans, active pants, shorts, hoodies Low: t-shirts Popular streetwear brand. Almost every sold listing is over $100. Median price is somewhere around $300. Pieces with a “cotton wreath” design of rings of white flowers are especially desirable. DieselSellthrough: 45% Average Sale Price: $$$$$$
Low: shirts, outerwear, sweaters, shorts Reliable bread and butter brand. Most known for jeans, which are generally good. Look for the style name inside the waistband. Certain cuts will be in high demand and worth more. I have had good luck with the “Zatiny” cut, which are selling well at the moment. Leather and denim jackets are the most valuable garments. Leather pants are also valuable. Puffers can be worth above-average money. DisneySellthrough: 15% Average Sale Price: $$$$$$ Low: everything An extremely common, low-value brand overall. Included here because there are many high-dollar items in the brand. Collaboration pieces with luxury brands, and the right vintage t-shirts, can sell for multiple hundreds and, every once in a while, over a thousand. Long sleeve shirts made by Spirit Jersey are around 50% sellthrough and have strong average prices. Disney crossover in other brands (RSVLTS, Reyn Spooner, Tommy Bahama) can also greatly increase value. Just be extremely circumspect about everyday pieces of recent manufacture. Dixxon (Dixxon Flannel Co.)Sellthrough: 101% Average Sale Price: $$$$$$ High: casual shirts Low: polo shirts, swim I would buy any buttoned shirts I found. Err on the side of getting anything, though demand in non-shirt categories varies. The actual flannels do really well. Prices are great. Dolce & GabbanaSellthrough: 26% Average Sale Price: $$$$$$
Low: casual shirts, dress shirts, polo shirts, outerwear, suits, pants, sweaters, shorts Famous Italian luxury brand. Often lots of room to undercut the market and still make good profit, as many sellers overprice. Leather jackets can be worth a grand or more. Any kind of gaudy outerwear is probably worth hundreds. Don’t set expectations too high for basic pieces like dress shirts. Be sure to check carefully for authenticity before you buy and list. When in doubt, get authenticated and/or sell on consignment somewhere like The Real Real. Drake’s (Drake’s London)Sellthrough: 189% Average Sale Price: $$$$$$ High: casual shirts, dress shirts, polo shirts, t-shirts, sweaters, outerwear, suits, jeans Medium: pants Saville Row brand. Everything is valuable and most of it is in high demand. Grab it if you find it. DroorsSellthrough: 40% Average Sale Price: $$$$$$ High: jeans, pants Low: casual shirts, polo shirts, outerwear, shorts A vintage skate brand that became DC Shoes. Sold prices are solid, with a few pieces going for over a hundred. There are some contemporary throwback-type pieces, unclear how common they are or how well they sell. DU/ER (Duer)Sellthrough: 166% Average Sale Price: $$$$$$ High: jeans, pants, shorts, casual shirts Low: t-shirts Outdoor-oriented stretch denim. Pretty safe brand. There’s a pretty low ceiling on possible sold prices, around $75. Pants and jeans, which are the majority of their offerings, sell for $40-50. DuckworthSellthrough: 283% Average Sale Price: $$$$$$ High: t-shirts, casual shirts, polo shirts, outerwear, sweaters, hoodies Niche outdoor brand. Much of it will be made with performance merino. Demand and prices are healthy across all categories. T-shirts are in especially high demand. Duluth (Duluth Trading Co.)Sellthrough: 36% Average Sale Price: $$$$$$ High: pants Low: shirts, sweaters You will probably find shirts most often, which are pretty flooded. Parkas and other outerwear will be worth the most, but the brand tops out at around $200. The “whaleback” line does fairly well. “Cargo” has a decent sellthrough. Great bins brand. Dunhill (Alfred Dunhill)Sellthrough: 28% Average Sale Price: $$$$$$ High: jeans Low: shirts, outerwear, shorts British luxury brand, does a lot of bespoke clothing and leather. Leather jackets, wool overcoats and suits can sell for hundreds. They also make golf clothing, which is middling for resale. EdgevaleSellthrough: 55% Average Sale Price: $$$$$$ High: pants Low: casual shirts, jeans Small smart-casual brand. Decent median sale prices. Some solid flips to be had in the brand though it’s not going to be a slam dunk every time. Ed HardySellthrough: 44% Average Sale Price: $$$$$$ High: active pants Low: casual shirts, polo shirts, shorts, sweaters, pants Pieces with large designs and lots of embroidery tend to be more desirable. Leather jackets can sell for $200-500. Certain rarer t-shirts, hoodies and jeans can also be worth a lot. Try to find exact comps for any piece that’s really loud or unique. EleventySellthrough: 51% Average Sale Price: $$$$$$ High: suits, pants, hoodies Low: outerwear, shorts Italian brand. Has around 100% sellthrough on suits. Median prices are high. I would pick it up if you find it. ElielSellthrough: 200% Average Sale Price: $$$$$$ High: tops, shorts, jersey sets, vests, tights, jackets, knee and leg warmers This entry looks different because the data were taken from the “Cycling Clothing” category on Ebay. Solid prices. Bib shorts and matching top and bottom sets can go for good money. If you find it, it’s probably safe to pick up. Engineered GarmentsSellthrough: 5% Average Sale Price: $$$$$$ Medium: suits Low: everything else A brand that regularly collaborates with lower-end brands like Uniqlo and K-Swiss. Included here despite dismal sellthrough because some pieces do sell for multiple hundreds, mostly outerwear. Average sale prices are also relatively high. Try to find exact comps. Eric EmanuelSellthrough: 55% Average Sale Price: $$$$$$ High: active pants, pants Low: t-shirts Expensive athletic / sports clothing. Mostly known for shorts. These regularly flip for $50-100. Sellthrough will be affected by team logos. All of it should be relatively good. Sweat pants are rare but are especially desirable. Ermenegildo ZegnaSellthrough: 32% Average Sale Price: $$$$$$ High: polo shirts, t-shirts, active pants, Low: suits, casual shirts, dress shirts, outerwear, Usually labeled with the full name, but occasionally a derivative like “Z Zegna” or “Zegna Sport.” Carries a lot of potential value, but basic offerings tend towards oversaturation. Full suits can do well. As can some of their sport coats, blazers and overcoats, especially if made with nicer fabrics. More recent pieces will probably sell better (use “recent” or “current” in title). Vintage suits and jackets with outdated styles (three button, big lapels) will probably not sell as well. Polo shirts have consistently been high-sellthrough regardless of season. The “Trofeo” line is their most expensive. The “Mila” fit in suits and jackets is relatively popular, about 50% sellthrough at the moment. Leather and cashmere are desirable. Sellthrough by sub-line: Zegna Sport: 59% Z Zegna: 27% Ermenegildo Zegna Soft: 21% Trofeo: 31% EtonSellthrough: 38% Average Sale Price: $$$$$$
Low: casual shirts, outerwear Mostly a dress shirt brand. They are okay sellers. There’s a big range in prices, but lots of them sell for around $30. Most of the shirts have standard dress shirt aesthetics, but the ones that have loud designs can sell for over $50. EverlaneSellthrough: 29% Average Sale Price: $$$$$$
Low: t-shirts, polo shirts, dress shirts, jeans, pants, shorts Decent mid-tier brand, similar to Vince and John Varvatos. Sold prices are middling to good. Would not spend up for basic pieces. The whole brand tops out at around $100 sold. EvisuSellthrough: 24% Average Sale Price: $$$$$$
Low: jeans, shirts, outerwear, pants, sweaters Japanese denim brand. Their jeans often have large graphics on their back. These can be worth good money. As can their jackets. Some pairs of jeans can sell for $200-300. ExOfficioSellthrough: 33% Average Sale Price: $$$$$$ High: shorts Low: shirts, outerwear, active pants, sweaters A lower-end outdoors brand. Include the keyword “fishing” in your titles whenever appropriate. Good brand to source at the bins. If you happen to find ExOfficio underwear new with tags, it is extremely popular and expensive. Best item in the brand. The “Buzz Off” line may look like something valuable but the stuff is not in that high of demand. FableticsSellthrough: 61% Average Sale Price: $$$$$$ High: active shorts, active pants, pants Low: active tops, shirts, outerwear Athletic clothing, not especially high value but demand is healthy for some categories. Most of it sells for under $30. If you can get it for cheap it’s likely worth it. FahertySellthrough: 76% Average Sale Price: $$$$$$ High: casual shirts, pants, active pants, sweaters, outerwear, jeans, suits, hoodies Low: swim Solid brand. Anything in a “southwestern” pattern should sell for good money. Swimwear is really hurting. Generally safe money. Fair HarborSellthrough: 31% Average Sale Price: $$$$$$ High: casual shirts, sweaters, hoodies Low: swim, active shorts, polo shirts, shorts Mostly a swimwear brand, though the swimwear isn’t doing spectacularly well at the moment. Prices skew to the low end of decent. Fear of God (FOG)Sellthrough: 101% Average Sale Price: $$$$$$ High: active pants, active shorts, active jackets, t-shirts, polo shirts, pants, shorts, hoodies Low: outerwear, jeans Streetwear, very expensive. Buy it if you find it and it’s real. The highs are high. Many pieces have sold for over $300. FendiSellthrough: 76% Average Sale Price: $$$$$$ High: t-shirts, swim, hoodies Low: casual shirts, polo shirts, dress shirts, pants, suits High-end luxury. Be sure to check for authenticity before you buy it and especially before you list it. I would be hard pressed to pass on any genuine Fendi piece, regardless of category. Spellout logos, big logos, and repeating “F” patterns will confer more value. Fendi pieces in general often sell for multiple hundreds. FigsSellthrough: 75% Average Sale Price: $$$$$$ High: scrub tops, scrub sets Medium: scrub bottoms A scrub brand, arguably the best scrub brand. Most listings are in the “scrubs” category on Ebay. Safe, reliable money, if not huge money. First Ascent (Eddie Bauer)Sellthrough: 93% Average Sale Price: $$$$$$ High: outerwear, pants, shorts, active pants, hoodies Low: sweaters Eddie Bauer is a mostly-poor resale brand but their First Ascent line is excellent. A ton of it sells for under $30, so don’t spend up too much. Down puffers can sell for $100-200. FjallravenSellthrough: 89% Average Sale Price: $$$$$$ High: casual shirts, t-shirts, pants, sweaters, hoodies Medium: outerwear, polo shirts, shorts, active pants, jeans Very good outdoor brand. Solid sold prices. Down puffers and heavier jackets and parkas can sell for hundreds. The “Ovik” line is popular, just over 100% sellthrough. As with all outdoor brands, it’s good to try to get exact matches for your item. Look for style codes. The Flat HeadSellthrough: 8% Average Sale Price: $$$$$$
Low: everything A Japanese brand that mostly makes selvedge jeans. Jeans can sell for over $100. Leather does extremely well. High sale prices. I would still pick it up if I found it, despite low sellthrough. Lots of space to undercut the market and still make good money. Flint & TinderSellthrough: 128% Average Sale Price: $$$$$$ High: pants, outerwear, casual shirts, t-shirts, jeans, sweaters, hoodies Low: swim Generally solid smart-casual brand. Median prices are great. Waxed jackets can go for a couple hundred or more. Pretty safe to just pick up whatever you find. FootJoySellthrough: 26% Average Sale Price: $$$$$$ High: hoodies Low: polo shirts, casual shirts, active jackets, active shorts, outerwear, shorts Fairly common golf brand. Golf clothing does best in spring and summer. You are most likely to find polo shirts, which tend to be flooded. Big sizes can still do well. Look up golf course emblems as you find them, some of them confer value. If you find anything crossbranded with Titleist, it’s probably in good demand. Doubly so for Scotty Cameron pieces. The size of the tops will be inside a small circle next to the “FJ” on the label. Many people mistake it for a trademark. Fox (Fox Racing)Sellthrough: 42% Average Sale Price: $$$$$$ High: hoodies Low: casual shirts, polo shirts, swim, sweaters, jeans Lower-end brand but can be decent, especially if sourced at the bins. Motocross jerseys have always done well for me, as have hoodies. Vintage jerseys also do well. They have done streetwear collaborations and these pieces are desirable. Do not spend up for basic clothing items. Frank & EileenSellthrough: 27% Average Sale Price: $$$$$$ Low: shirts Frank & Eileen is really a women’s brand, but they do make men’s shirts. Demand is a little sluggish but prices are decent, with $40-50 flips possible. Their cuts all have proper names, which should be printed somewhere on the brand or care tags. Fred PerrySellthrough: 80% Average Sale Price: $$$$$$ High: casual shirts, outerwear, sweaters, activewear jackets, tracksuits, active pants, swim Low: shorts On the high end of the “bread and butter” spectrum. You are most likely to run into polo shirts. Reasonably safe brand to pick up. Free FlySellthrough: 66% Average Sale Price: $$$$$$ High: active shorts, active pants, pants, hoodies Medium: active tops, active jackets, t-shirts, casual shirts, shorts, sweaters, outerwear Low: polo shirts, swim Fly fishing brand. Anything breathable and lightweight should do well, especially in spring and summer. Lots of their pieces are made with bamboo fabric. Include “fishing” in your title somewhere. Freenote ClothSellthrough: 223% Average Sale Price: $$$$$$ High: everything Freenote Cloth is a small, strong brand. Demand is great for all categories. Prices are great. Denim and leather jackets can sell for hundreds. Feel free to price high. G/ForeSellthrough: 73% Average Sale Price: $$$$$$ High: shorts, pants, sweaters, outerwear, hoodies Low: t-shirts Golf clothing and shoe company. Polo shirts can flip for way above average - many sales in the $50-100 range. Most likely a green light. G. Inglese (Giovanni Inglese)Sellthrough: 620% Average Sale Price: $$$$$$ High: everything Sellthrough number is dramatically high due to low total active and sold numbers. Small brand that only makes shirts. Very strong prices. Shirts routinely sell in the $50-100 range. G. LoomisSellthrough: 95% Average Sale Price: $$$$$$ High: casual shirts, outerwear, shorts Loomis mostly makes fishing equipment. They also make a small amount of clothing. Fleeces and softshells will go for the most money. You may find the Loomis logo on clothing from other fishing brands, like Simms. This will increase the piece’s value. G-StarSellthrough: 27% Average Sale Price: $$$$$$ High: tracksuits Medium: pants, active pants, hoodies Low: jeans, shirts, outerwear, shorts, sweaters, suits, swim The jeans category is the largest, with the most total sold listings, despite being a low sellthrough ratio. Overall so-so brand with some high points. Try to find exact comps on the jeans, some of them can be worth a little more. Big graphics can help a piece. Good bins brand, watch your buy cost at retail thrifts. Leather jackets can go for better money. GerrySellthrough: 29% Average Sale Price: $$$$$$ High: pants Low: shirts, sweaters, swim, hoodies Low-end outdoor clothing. Generally not great, but there is some money to be made with puffer jackets, currently. Source cautiously. Gieves & HawkesSellthrough: 63% Average Sale Price: $$$$$$ High: suits, polo shirts, sweaters, pants, shorts A renowned menswear house based in Saville Row, London. Full suits will be worth good money. Decent average sale prices in general. Leather and tweed are especially desirable. As are tuxedoes and heavy wool overcoats. Gitman BrosSellthrough: 53% Average Sale Price: $$$$$$ High: pants Low: shorts An old brand, mostly makes shirts. Vintage is close to 100% sellthrough. Hawaiian shirts are popular. Loud designs can go for better money. Shirts can sell for over $50 though not all do. GivenchySellthrough: 29% Average Sale Price: $$$$$$ High: active pants Low: casual shirts, dress shirts, outerwear, sweaters, suits, pants, shorts, swim French luxury brand. Large, visible logos are good. Graphic tops featuring snarling rottweilers are also valuable. Universally worth picking up, with one caveat: the vintage “Monsieur” line tends to have low sellthrough. Not necessarily a dealbreaker, though - nicer pieces will still sell. Beware counterfeits. Gold’s GymSellthrough: 71% Average Sale Price: $$$$$$ High: t-shirts, active tops, active pants, hoodies Medium: shorts, sweaters Low: polo shirts, active shorts, outerwear Famous bodybuilding gym in California. Bottoms don’t do as well as tops. Track and varsity jackets are good finds. Reasonable demand for contemporary pieces but don’t expect a lot of money for them. GoouchSellthrough: 47% Average Sale Price: $$$$$$
Low: outerwear A vintage brand that mostly made abstract print button-up shirts. These are decent sellers, will flip for $20-50, typically. The crazier the print, the more likely it is to sell for good money. GoRuckSellthrough: 387% Average Sale Price: $$$$$$ High: everything Florida-based outdoor company. Easy flips. High average sale prices. I would buy whatever you find. They also make backpacks, which are extremely popular and expensive. Gosha RubchinskiySellthrough: 28% Average Sale Price: $$$$$$ High: shorts Low: shirts, sweaters, outerwear, pants Russian designer. Collaborations with other brands will sell for a lot. Hard to give exact recommendations because the pieces are all pretty different. I would buy it as long as price isn’t prohibitive and it’s authentic. GramicciSellthrough: 64% Average Sale Price: $$$$$$ High: pants, shorts, t-shirts Low: casual shirts, polo shirts, jeans, hoodies A rock climbing company. Look out for their vintage stuff, about 100% sellthrough right now and can go for better money. I have personally done well with their knit t-shirts, as well as their pants and shorts. Greg LaurenSellthrough: 33% Average Sale Price: $$$$$$ High: shorts Medium: pants, t-shirts Low: outerwear, casual shirts, hoodies Extremely high-priced designer clothing. Bottom of the market hovers around $200. I would buy it if you find it. GreysonSellthrough: 69% Average Sale Price: $$$$$$ High: t-shirts, active pants, pants, outerwear, shorts, sweaters, swim, hoodies Medium: polo shirts, casual shirts, jeans Upscale golf clothing. Generally safe. Sold prices are strong. Stuff with “tour logos” on it sells for above average money. I’m not sure what a “tour logo” is but I think it means there’s a wolf emblem on the shoulder. GrundensSellthrough: 100% Average Sale Price: $$$$$$ High: outerwear, t-shirts, pants, hoodies Low: shorts, swim A brand that makes performance clothing for commercial and recreational fishing. They make rain bibs that are expensive. Outerwear in general will go for the most money. Waxed cotton jackets can sell for over $100. GucciSellthrough: 32% Average Sale Price: $$$$$$ High: polo shirts, tracksuits, jeans, shorts, swim Low: t-shirts, casual shirts, outerwear, pants If you find Gucci, and it’s authentic, and it’s not prohibitively expensive, get it. Strong sellthrough for a luxury brand. If you are unsure about authenticity, you can always have someone like The Real Real sell it for you. GustinSellthrough: 86% Average Sale Price: $$$$$$ High: jeans, pants, outerwear Medium: shirts, sweaters, hoodies Low: shorts Mostly a jeans brand. Look for selvedge denim. Decent median prices across the brand. Very solid, err on the side of picking it up if you find it. HaglöfsSellthrough: 34% Average Sale Price: $$$$$$
Low: active pants, shirts Swedish outdoor brand. Not very common in the United States, demand is slightly higher (about 60%) with “US Only” toggled. Shells and puffers go for the most. Especially Gore-Tex jackets. Not as spendy or as popular as some other outdoor brands but still decent. H Bar CSellthrough: 54% Average Sale Price: $$$$$$ High: outerwear, pants Low: dress shirts Western clothing. Much of it will be vintage. Shirts are most abundant. Pearl snap / rodeo shirts with lots of embroidery and fringe will be worth good money, occasionally over $100. Flannels can also be worth great money. Jackets are less common but are typically valuable. Hanro (of Switzerland)Sellthrough: 63% Average Sale Price: $$$$$$ High: shirts Hanro mostly makes underwear, which you’re forbidden from selling on Ebay in pre-owned condition. They do make shirts, which are in demand and sell for very good money. Their sleepwear also sells well. Harley-DavidsonSellthrough: 32% Average Sale Price: $$$$$$ High: active pants, hoodies Low: t-shirts, polo shirts, jeans T-shirts are proportionately low sellthrough but there’s an enormous volume of total sold listings, by far the largest single category. People often overestimate how much Harley tees are worth. Some are valuable, especially rare vintage ones. Look them up based on keywords you find on the shirt. Most will be specific to a place, a biker event or both. Many t-shirts will have poor sellthrough and unremarkable market value. Anything leather will probably bring you good money. Harmont & BlaineSellthrough: 89% Average Sale Price: $$$$$$ High: casual shirts, dress shirts Medium: polo shirts, t-shirts, sweaters, shorts Low: outerwear, pants, jeans Shirts are most common and are strong flippers. Some healthy margins there, shirts can sell for over $50. The brand tops out at around $100. Harris TweedSellthrough: 70% Average Sale Price: $$$$$$ High: outerwear, pants Medium: suits, sweaters Harris Tweed is not a proper “brand,” it’s a label legally reserved for wool clothing woven by residents of the Hebrides Islands in Scotland. Harris Tweed fabric is used by many brands. Sellthrough will largely depend on what brand it’s attached to, though you do sometimes find pieces with only a Harris Tweed label. You are most likely to find wool sport coats, which are typically good flips. Harris Tweed jeans are rare and valuable. Helly HansenSellthrough: 52% Average Sale Price: $$$$$$
Low: casual shirts, jeans, swim Helly Hansen makes a lot of ski clothing and technical outdoors jackets. Puffers and some ski jackets sell for multiple hundreds. Pieces made with Gore-Tex will often be worth good money. Full-body pieces or top-and-bottom sets also often sell for good money. Prices for more everyday wear clothing can be middling. Helmut LangSellthrough: 23% Average Sale Price: $$$$$$
Low: t-shirts, casual shirts, outerwear, active pants, jeans, pants, sweaters, suits, shorts Designer brand. As with most designer / luxury brands, demand is low but prices are high. Jackets can sell for multiple hundreds. Median sale prices are healthy. HermesSellthrough: 22% Average Sale Price: $$$$$$ High: jeans Medium: polo shirts, dress shirts, shorts Low: t-shirts, casual shirts, outerwear, sweaters, pants, suits, swim, hoodies High-end luxury. Many pieces sell for hundreds or thousands of dollars. Be cautious of fakes. No-brainer. If you find Hermes for cheap enough, and it’s real, buy it. HettabretzSellthrough: 50% Average Sale Price: $$$$$$
Low: jeans Tiny, rare brand. Everything is worth hundreds or thousands of dollars. Buy it. Hickey FreemanSellthrough: 23% Average Sale Price: $$$$$$ Low: suits, polo shirts, casual shirts, dress shirts, t-shirts, pants, outerwear, sweaters, shorts, swim, jeans An old brand, tends to be low sellthrough but there are bright spots. Vintage Hickey Freeman tends to be poor for resale though there are exceptions. Stuff made with Loro Piana wool should do better than average. I recommend focusing on recently-made suits, nicer fabrics, and avoiding buttoned shirts entirely. Hill CitySellthrough: 43% Average Sale Price: $$$$$$ High: active pants, sweaters Low: shirts Hill City is a discontinued sub-line of The Gap. Smart-casual clothing. Decent demand, decent prices. No huge money. Hippy TreeSellthrough: 43% Average Sale Price: $$$$$$ High: outerwear Medium: shirts, hoodies Low: shorts, pants, swim, sweaters Tag will sometimes read “Hippy Tree Nomad Division.” An okay brand. Some good opportunities in outerwear - jackets and vests can sell for around $50. Average sale prices are middling to low. Hoka One OneSellthrough: 87% Average Sale Price: $$$$$$ High: active tops, active shorts, active jackets, active pants, hoodies Mostly known as an athletic shoe brand. Their clothing is in high demand. Most of it sells for under $30 with some better money in jackets. Great pickups if you don’t overpay. Holderness & BourneSellthrough: 88% Average Sale Price: $$$$$$ High: polo shirts, t-shirts, sweaters, outerwear Low: pants Golf clothing. The brand skews heavily towards polo shirts, by far the category with the highest quantity. They are likely to mostly flip for around $30-40, though some do go for around $75. A handful of items (sweaters, speciality shirts) flip for over $100. Holland EsquireSellthrough: 43% Average Sale Price: $$$$$$ High: casual shirts, pants Low: dress shirts Small brand, small number of actives and solds. Sale prices are consistently decent, though there doesn’t appear to be much of high value. The brand currently tops out at around $150 sold. Howler Brothers (Howler Bros)Sellthrough: 81% Average Sale Price: $$$$$$ High: casual shirts, outerwear, pants, hoodies Medium: t-shirts, polo shirts, swim Low: shorts, sweaters Good brand, generally worth it. Their pearl snap shirts are particularly good. Vented ones are likely the “gaucho snapshirt,” which is a top seller. Shirts with roses on them are also great. HreskiSellthrough: 59% Average Sale Price: $$$$$$ High: pants Zany golf clothing. Very little flips for over $50 a piece. Shorts are most common and do well. Prices are decent. Solid bread and butter pickups. HuckberrySellthrough: 118% Average Sale Price: $$$$$$ High: shirts, outerwear, pants, sweaters, active pants, hoodies An umbrella smart-casual / outdoor retailer that sells a number of popular brands. I am unclear on if Huckberry is a brand in its own right, but there is search traffic for it on Ebay as if it were. Strong average sale prices and demand is high for almost everything. I would give it the benefit of the doubt if you find it. Merino wool pieces are especially desirable. Hugo BossSellthrough: 30% Average Sale Price: $$$$$$ High: tracksuits, hoodies Medium: polo shirts, active pants, shorts Low: casual shirts, t-shirts, dress shirts, jeans, suits, outerwear, pants, sweaters, swim Large menswear brand. Be cautious with your buy price. Many categories are flooded and sold prices can be low. I had excellent luck selling contemporary Hugo Boss suits. The model of suit is usually printed on the care tag inside the jacket. Anything with big logos or gaudy graphics should perform above average. The “Orange” line is slightly lower-end, and is marketed to a younger crowd. Not in very good demand, currently. HukSellthrough: 73% Average Sale Price: $$$$$$ High: casual shirts, active jackets, active pants, outerwear, pants, hoodies Medium: t-shirts, active tops, shorts Low: polo shirts, active shorts, swim, sweaters A fishing brand. Decent demand. Sold prices are middling to low for most items. Camo print is in slightly elevated demand. Include “fishing” in listing titles. Demand should peak in spring and summer. HyleteSellthrough: 53% Average Sale Price: $$$$$$ High: t-shirts, hoodies Medium: active shorts, active pants, active jackets, polo shirts, outerwear Low: active tops, shorts, jeans, pants Middling athletic brand. Sale prices are decent but not spectacular. The brand tops out at around $50. Bread and butter territory. IbexSellthrough: 144% Average Sale Price: $$$$$$ High: outerwear, sweaters, active tops, active pants, active jackets, casual shirts, t-shirts, pants, hoodies Medium: polo shirts, shorts Superb brand, performance merino clothing marketed to outdoors people. As with Icebreaker and other performance merino brands, it’s still worth selling when it has small flaws. It sells itself, good margins, one of the easiest brands to flip. IbkülSellthrough: 25% Average Sale Price: $$$$$$
Low: polo shirts, casual shirts Golf clothing, lots of it made with UPF fabric. A little weak at the moment but sale prices and demand should climb in warmer months. There is still room to flip some of it for around $30. IcebergSellthrough: 18% Average Sale Price: $$$$$$ Low: everything Iceberg is an Italian fashion brand. Look for pieces with cartoon characters on them - these will be worth a lot. Spellout logos will also do well. Basic pieces may take a while to sell. Do not confuse with Icebreaker. IcebreakerSellthrough: 108% Average Sale Price: $$$$$$ High: active tops, active pants, active jackets, active shorts, t-shirts, casual shirts, outerwear, pants, hoodies Excellent resale brand. Buy anything you find unless grossly overpriced or if it has major damage. It’s an outdoor clothing brand that specializes in performance merino. Merino that has small flaws will still sell if priced down. Imogene + WillieSellthrough: 131% Average Sale Price: $$$$$$ High: jeans, t-shirts, casual shirts, pants, outerwear, active pants Low: shorts Primarily a jeans company. There’s a big range on prices for them, up to $200+. Most sell for $50-100. Jackets can also go for good money. Very healthy median prices on everything, even t-shirts. Green light on most of what you’ll find. Industry of All NationsSellthrough: 165% Average Sale Price: $$$$$$ High: t-shirts, casual shirts, sweaters, pants, jeans Upscale smart-casual brand. Pretty small, but everything sells. Good median sold prices. Green light. Iron HeartSellthrough: 64% Average Sale Price: $$$$$$ High: shirts, hoodies Medium: jeans Low: outerwear, pants Upscale Japanese brand, best known for denim. Big prices. Their jackets sell for hundreds. Bottom of the market is currently sitting at around $150. Probably safe money. Isaia NapoliSellthrough: 78% Average Sale Price: $$$$$$ High: shirts, pants, jeans, sweaters Medium: suits, outerwear Sometimes the label will just read “Isaia.” Logo is a piece of red coral, which you may find on a label or on the interior lining of suits and jackets. Generally valuable, especially suits. Current/recent suits and jackets will be worth more. Specialty fabrics and full suits can be worth hundreds. As with all suits, the potential for a quick flip is there if you underprice the market. IsaoraSellthrough: 34% Average Sale Price: $$$$$$ High: casual shirts Low: outerwear, sweaters, hoodies Rare brand that does athleisure and activewear. Decent sale prices, low overall numbers and hard to get a bead on sales trends. J. CrewSellthrough: 30% Average Sale Price: $$$$$$
Low: casual shirts, polo shirts, dress shirts, jeans, shorts, swim Midrange mall brand. Suits and separates are fairly strong. The cuts of the suits are usually printed somewhere inside the jacket. Linen tends to perform well in spring and summer, especially Baird McNutt linen pieces. Look for leathers, exotic wools, selvedge jeans, anything that sets it apart from standard. Basic articles will likely have flooded markets. Solid bins brand. J. LindebergSellthrough: 31% Average Sale Price: $$$$$$
Low: casual shirts, t-shirts, dress shirts, sweaters, pants, outerwear, active pants, jeans, suits Lower end of bread and butter. Sold prices are middling. Suits, puffer jackets and some specialty golf polos are selling for the most, currently. Watch your buy price. Potentially good bins brand. J. PressSellthrough: 49% Average Sale Price: $$$$$$ High: suits, dress shirts, polo shirts, pants Medium: casual shirts, sweaters, shorts Low: outerwear Founded on the Yale campus. Tweed performs well. Overcoats, suits and jackets can sell for hundreds. Vintage is relatively high sellthrough, I would include the keyword in your title where possible. JaanuuSellthrough: 30% Average Sale Price: $$$$$$
Low: tops, sets Makers of medical scrubs. Not performing as well as it has previously. Considered removing it entirely but there is some okay money to be made. Sellthrough is middling to low. Don’t pay up for it. Jack WolfskinSellthrough: 34% Average Sale Price: $$$$$$ High: active jackets Low: active pants, casual shirts, polo shirts, shorts Lower-end outdoors brand. Be careful not to overpay for it. As with most outdoor brands, puffer jackets, parkas and Gore-Tex shells sell for the most money. Not a lot sells for more than a hundred. Average sold prices are middling to low. Jake AgaveSellthrough: 30% Average Sale Price: $$$$$$
Low: jeans, sweaters, pants Small brand. Average median prices. Jeans and sweaters can flip for over $30. Not a lot of big money here. James PerseSellthrough: 100% Average Sale Price: $$$$$$ High: t-shirts, dress shirts, pants, active pants, shorts, jeans, suits, hoodies Low: swim Label often reads “Standard James Perse.” Very solid midrange brand. Demand and prices are healthy. Some outerwear can flip for over $100. Be careful not to pay too much for it but err on the side of picking it up. JanjiSellthrough: 157% Average Sale Price: $$$$$$ High: active shorts, active tops, active pants, active jackets, shorts, pants, hoodies Small but healthy running clothing brand. Lots of sales around $30, tops out at around $80. If it’s reasonably priced I would get it. Jean Paul GaultierSellthrough: 10% Average Sale Price: $$$$$$ Low: everything French fashion designer. Their stuff regularly sells for multiple hundreds of dollars, thought not all of it does. As with all luxury clothing, authentication is vital. Jet LagSellthrough: 40% Average Sale Price: $$$$$$ High: sweaters Low: pants, outerwear, jeans This brand should be of interest to you mainly for their shorts, which are great bread and butter sellers. They should flip for around $40. They make cargo pants as well, which can go for decent money, but they are less common. Jil SanderSellthrough: 18% Average Sale Price: $$$$$$ Low: everything German fashion brand. Low demand with a broad spread of sold prices. A few jackets have sold for hundreds. Suits can sell for over $100. The Uniqlo line is decent. Not an unconditional purchase, try to find comps for what you find. JNCOSellthrough: 122% Average Sale Price: $$$$$$ High: jeans, shorts, active pants, pants, hoodies Low: casual shirts, polo shirts, swim Brand known for baggy jeans that were popular in the 90s. Anything denim from JNCO should do great. Bottoms typically perform better than tops. Extra-wide-leg jeans are pretty valuable. Jeans with embroidered patches are also sometimes worth a lot - keep an eye out for embroidered woolly mammoth patches. Johnnie-OSellthrough: 41% Average Sale Price: $$$$$$ High: active tops, active pants, outerwear, hoodies Low: casual shirts, dress shirts, active shorts, shorts, swim, suits Surf-themed clothing, often made of performance fabric. Strong bread and butter brand. Not much in the brand sells for over $100. Average prices are middling to low. Polo shirts are the most common item in the brand and the market for them can be flooded. Watch your buy prices. John SmedleySellthrough: 59% Average Sale Price: $$$$$$ High: polo shirts, hoodies A brand that just makes knit tops. Most of it flips for over $40. Relatively safe pickups. John VarvatosSellthrough: 33% Average Sale Price: $$$$$$ High: t-shirts, active pants, hoodies Low: casual shirts, polo shirts, dress shirts, suits, pants, shorts, swim Decent but perpetually uneven brand. I have had the best luck selling their t-shirts, especially their henley shirts (those are the ones with the buttoned opening at the neck). Henleys are currently at about 100% sellthrough. Linen performs well in warm months. Full suits are worth good money. Leather will do well by you. JungmavenSellthrough: 115% Average Sale Price: $$$$$$ High: t-shirts, casual shirts, sweaters, shorts, pants, hoodies Boutique brand that makes all their clothing from hemp fabric. T-shirts are most common. Good prices. Pretty safe. KamakuraSellthrough: 101% Average Sale Price: $$$$$$ High: shirts, sweaters Low: outerwear Japanese brand, mostly makes shirts. Prices are great. Still pick up jackets if you find them, the category is low at the moment because the small number of active listings are priced high. KapitalSellthrough: 7% Average Sale Price: $$$$$$ Low: everything Japanese designer brand. Very high sale prices. Many sales in the high hundreds. If authentic, It’s probably worth getting. KathmanduSellthrough: 38% Average Sale Price: $$$$$$
Low: shirts Middle of the road outdoor brand. Most of the sales are global and the domestic US market is just slightly weaker. Nothing has sold for great money, tops off at around $100. Down puffers can bring decent profit. Try to run precise searches before sourcing. KatinSellthrough: 39% Average Sale Price: $$$$$$ High: pants, hoodies Low: casual shirts, swim A surf brand. Their vintage nylon swim trunks can be good sellers, especially in the summer. Corduroy is in high demand. Most sales won’t top $50. Kenny FlowersSellthrough: 44% Average Sale Price: $$$$$$
Low: swim A beachy brand, focused on travel and golf clothing. More popular in the warmer part of the year. Good average prices. It’s possible to flip a shirt for over $50. KikwearSellthrough: 76% Average Sale Price: $$$$$$ High: jeans, shorts Medium: pants, shirts, outerwear Low: hoodies Rave clothing. They’re still around but most of the clothing is vintage. Wide-legged jeans and pants are most desirable, though it’s all good. Beware sellers including “Kikwear” in the titles of irrelevant pieces when doing comp searches. Kimes RanchSellthrough: 139% Average Sale Price: $$$$$$ High: everything Mostly a jeans brand, everything goes for decent money. Not very common, would err on the side of picking it up. Some of their jeans sell for over $50. KithSellthrough: 40% Average Sale Price: $$$$$$ High: polo shirts Medium: t-shirts, casual shirts, pants, shorts, sweaters, swim, hoodies Low: active pants, outerwear, jeans Streetwear. Collaboration pieces are worth the most. Pieces featuring large graphics are also valuable. Prices are generally high. I would err on the side of buying it. Check for authenticity. KitonSellthrough: 62% Average Sale Price: $$$$$$ High: polo shirts, pants, jeans, swim Low: outerwear, sweaters, hoodies High-end, expensive stuff. Probably just buy it. Full suits, cashmere and some outerwear sell in the hundreds to multiple thousands. Easy brand to flip quickly if you underprice. KitsbowSellthrough: 191% Average Sale Price: $$$$$$ High: everything Kitsbow is a boutique cycling apparel brand. They make traditional cycling jerseys as well as cycling-purposed technical clothing that presents as everyday casual wear. Great sale prices, buy anything you find. KjusSellthrough: 50% Average Sale Price: $$$$$$ High: outerwear, active shorts, sweaters, shorts Low: casual shirts, t-shirts, active pants High-end ski and golf brand. Generally very good but the outerwear is what you really want. Higher-end ski jackets and down puffers perform the best. KlimSellthrough: 110% Average Sale Price: $$$$$$ High: outerwear, t-shirts, active tops, active jackets, shorts, sweaters, hoodies Klim makes motorcycle clothing and a handful of everyday clothing pieces. Listings with “motorcycle” in the title have about 150% sellthrough. Prices are strong. KuhlSellthrough: 88% Average Sale Price: $$$$$$ High: pants, t-shirts, outerwear, sweaters, active tops, active pants, jeans, hoodies Low: swim Outdoors brand, similar to Patagonia. Pretty much everything is worth getting. The right jackets can sell for just $100-300. More basic items tend to be bread and butter, don’t expect big profit from everything you source. Try to find style codes to get exact titles, you can often increase your asking price significantly by having the precise item name. KUIUSellthrough: 349% Average Sale Price: $$$$$$ High: everything High-end hunting clothing. Most of the listings are not in the clothing category. Can sell for phenomenal money. All of it is in high demand, probably get it if you find it. L. L. BeanSellthrough: 41% Average Sale Price: $$$$$$ High: hoodies Low: casual shirts, polo shirts, dress shirts, jeans, active jackets, active shorts, shorts, swim A large brand that tends to be flooded. The “low” categories typically still have a high total volume of sold listings. Aim for nicer stuff. Vintage often outperforms contemporary. It used to be made in Freeport, Maine, and Made in USA pieces are generally more desirable. Leather and suede clothing has a strong market. Seersucker will be good in summer. Watch your buy cost like a hawk. Good bins brand. LacosteSellthrough: 44% Average Sale Price: $$$$$$ High: tracksuits, hoodies Low: casual shirts, dress shirts, pants, suits Great bread and butter brand. Their tops are usually labeled with European numerical sizes - you can find conversion tables by running a google search. Good to include both sizes in your titles. Frequently counterfeited but usually easy to spot fakes. There are guides online that will walk you through this. You will periodically find “IZOD Lacoste.” These are all vintage, can be good. Jackets will be worth a little more than other pieces. Tops with oversized crocodiles will be worth more as well. Streetwear collaboration pieces can sell for good money. Polo shirts are most common. Long-sleeved polo shirts outperform short sleeved polo shirts - are about 100% sellthrough at the moment. Lady White Co.Sellthrough: 200% Average Sale Price: $$$$$$ High: shirts, active pants, sweaters, hoodies Visually plain clothing, predominantly t-shirts. Average sale prices are decent to high. I would get it. Lazy OafSellthrough: 24% Average Sale Price: $$$$$$ High: polo shirts, jeans Low: t-shirts, casual shirts, outerwear, sweaters, hoodies Small streetwear brand. Hard to give general guidelines because their offerings are all very different and there are low active and sold numbers. Mostly graphic shirts and sweaters. Decent money, many items have sold over $50. Not as spendy as many other streetwear brands. Levi’sSellthrough: 37% Average Sale Price: $$$$$$
Low: jeans, shirts, shorts, active pants, sweaters, swim, hoodies An enormous brand. As a general rule of thumb, you’re looking for vintage denim, more in-demand cuts of jeans, and denim or leather jackets. Learning to recognize vintage will be useful for you. One easy tell is that the tab on the back of the jeans is orange. Not all Levis jeans with orange tabs are vintage, but most are. The vintage material tag will also be more papery and stiff, with typewritten-looking lettering on it, and will sometimes be found inside the seam of one of the thighs. “Made in USA” Levi’s jeans and jackets can be worth great money. The “Made & Crafted” line is contemporary but higher-end, and often goes for good money. The “Commuter” line of pants and jackets is great, about 100% sellthrough right now. Their vintage “Action Slacks” can do okay, about ⅓ sellthrough at the moment. The “Silver Tab” line is reasonably popular, currently at 69% sellthrough. The total number of sold jeans is enormous. If you can find even common cuts in saleworthy condition for dirt cheap, you can probably make okay money on them. 501 and 505 are the most common cuts. “Denizen” is their lowest-end line and generally best skipped. Jeans models sellthrough: High: 513, 527, 569, 568 Medium: 560, 517, 541, 501, 501xx, 531, 502, 511, 559 Low: 510, 551, 514, 505, 550 Liberty OverallsSellthrough: 82% Average Sale Price: $$$$$$ High: everything Liberty overalls will all sell. American flag and “Hee Haw” overalls, which are covered in cartoon chickens, are valuable. Most overalls are flipping for $25-50. LinksoulSellthrough: 24% Average Sale Price: $$$$$$ High: hoodies Low: polo shirts, casual shirts, shorts, jeans, swim Bread and butter golf brand, doesn’t sell for a ton. Seasonally strong during spring and summer. Great bins pickup, watch your buy price. Down puffers and some of their jackets can sell for over $50. LoeweSellthrough: 13% Average Sale Price: $$$$$$ Low: everything Spanish luxury brand. Almost all of the sold listings are over $100. Very valuable. If it’s authentic, probably get it. Loro PianaSellthrough: 37% Average Sale Price: $$$$$$ High: sweaters, polo shirts, t-shirts, jeans, hoodies Low: suits, outerwear, swim Loro Piana is primarily a manufacturer of wool fabrics used by various high-end suitmaking houses. A Loro Piana label tends to increase the value of a piece by any other brand. If you find a Loro Piana piece that’s only Loro Piana, as in there’s a “Loro Piana” label and no other branding, it’s probably worth a lot. Loro Piana makes a small number of garments in-house and they tend to be valuable. Suits made with Loro Piana fabric can sell for great money if the relevant variables are in line - good parent brand, recent make, desirable color, good condition. Leather, cashmere, vicuna or any other specialty fabric will be worth good money. Their “Roadster” jackets can also sell for hundreds. LoudmouthSellthrough: 63% Average Sale Price: $$$$$$ High: pants, outerwear, suits Low: casual shirts A golf clothing brand, best known for their gaudy, psychedelic-style golf pants. Louder prints should sell faster and for more. Good prices overall. Demand should increase in spring and summer. Louis VuittonSellthrough: 23% Average Sale Price: $$$$$$ High: tracksuits Low: t-shirts, casual shirts, outerwear, sweaters, pants, suits, swim One of the most well-known luxury brands. Always scrutinize pieces closely to weed out counterfeits. When in doubt, get authenticated or sell with The Real Real. Collaboration pieces with streetwear brands can be worth big money, especially Supreme. Large “LV” graphics are very desirable. Anything made with leather or exotic furs or wools will do great. Hard to screw up Louis Vuitton - just make sure it’s not fake and not wildly overpriced. Many used pieces sell for thousands of dollars. One of the most valuable clothing brands. Luca FaloniSellthrough: 209% Average Sale Price: $$$$$$ High: casual shirts, polo shirts, dress shirts, sweaters Low: pants Italian luxury brand. Very healthy median prices. I would lean strongly towards picking up whatever you find. Lucky BrandSellthrough: 38% Average Sale Price: $$$$$$
Low: shirts, sweaters, shorts, swim, suits Primarily a jeans brand. Look up specific cuts - you should be able to find the name somewhere on the tags or inside the waistband. Vintage Lucky does decently well. Linen can do well in spring and summer. Denim jackets, linen and the “Venice Burnout” line are historically good performers that are all treading water at middling sellthrough right now. Good subcategories to keep an eye on. Leather and suede jackets can sell for over $100. Usually a bad idea to pay up for Lucky. Good bins brand. LululemonSellthrough: 69% Average Sale Price: $$$$$$ High: active pants, pants, casual shirts, jeans, hoodies Low: shorts, swim, suits Well-established yoga / activewear / athleisure brand. Puffer jackets and technical outerwear are likely to be especially valuable. The “Drysense” line is about 3X sellthrough and pricey. The “Surge” line is about 100% sellthrough. The “Commission” line is just over 100%. I recommend developing a feel for Lululemon fabric. It has a thickness, stretchiness, weight and texture that’s specific enough to the brand that you can train yourself to recognize it by touch. Lululemon makes their clothing with thin, tear-away tags that most people remove. Thrift stores often fail to clock these pieces as Luluemon and price them normally. ID by looking for the logo on the fabric. On tops, it’ll usually be in the middle of the back or at the hem, on the back, on the left side. The logo will often be a color very close to the fabric color. Their zippers will also often have a logo on them. If the size tag is missing, you can often find the sizes and style codes on dots printed deep inside of a pocket somewhere. T-shirts also sometimes have the size knit into the inside of the hem. Style codes are worth looking up, certain cuts are more valuable than others. If you can’t find a style code, consider using this site to try to determine the piece’s name: www.lulufanatics.com Mack WeldonSellthrough: 39% Average Sale Price: $$$$$$ High: active pants, hoodies Low: active shorts, t-shirts, polo shirts, shorts, swim Primarily an underwear brand but they make clothing as well. Not as strong as it used to be. Check comps before paying full Goodwill prices. Sale prices are okay, not stellar. Polo shirts are especially weak at the moment. MammutSellthrough: 35% Average Sale Price: $$$$$$ High: jeans Low: casual shirts, active jackets Middling outdoors clothing brand. As with other outdoor brands, down puffers and technical outerwear tend to fetch the highest prices. Median sale prices are decently high across the brand. Marine LayerSellthrough: 66% Average Sale Price: $$$$$$ High: casual shirts, active pants, pants, outerwear, hoodies Medium: t-shirts, polo shirts, sweaters, shorts Low: jeans, swim Bread and butter brand. Typically not worth huge money but median prices are decent. Some jackets can sell for over a hundred. Fairly safe money as long as you don’t overpay for it. Marithe et Francois Girbaud (Girbaud)Sellthrough: 54% Average Sale Price: $$$$$$ High: jeans Low: casual shirts, polo shirts, shorts, outerwear, sweaters, suits Best known for their denim. Usually just referred to as “Girbaud.” Leather can sell for bigger money. Oversized logos are also desirable. Jeans with horizontal “shuttle straps” on the legs can also go for good money. The adage “ugly sells” applies in this brand. MarmotSellthrough: 43% Average Sale Price: $$$$$$
Low: shirts, active tops, active jackets, active shorts, shorts Middling outdoor brand. Rain jackets and other performance outerwear should do well. Down puffers, as with most brands, go for the most money. Average prices can dip prohibitively low - best to watch your buy cost and look up comps before purchasing. MandukaSellthrough: 94% Average Sale Price: $$$$$$ High: everything Small yoga brand. Not very common but demand for it is high. Don’t pay up for it. MelanzanaSellthrough: 588% Average Sale Price: $$$$$$ High: everything Colorado-based outdoor brand. They only sell new product on an appointment-only basis at their one brick and mortar location, so online demand is understandably intense. They seem to specialize in hoodies - these often sell used for over $200. Just grab it if you find it. Ministry of SupplySellthrough: 65% Average Sale Price: $$$$$$ High: polo shirts, sweaters, outerwear, jeans, active pants Medium: casual shirts, t-shirts, pants, suits Low: dress shirts, shorts Smart-casual brand. Not much sells for big money but a lot of it sells for decent money. Lots of sales over $30. Mission WorkshopSellthrough: 89% Average Sale Price: $$$$$$ High: outerwear, casual shirts, shorts, jeans, hoodies Medium: t-shirts Low: pants Bougie performance clothing. The brand is best known for backpacks. Pretty much everything sells for way-above-average money. $50-100 range is common. Grab it if you see it. MissoniSellthrough: 24% Average Sale Price: $$$$$$
Low: shirts, outerwear, suits, pants, jeans, swim, hoodies Italian luxury brand. Best known for knits. Brightly colored knit sweaters can sell for good money. You may also find the “Missoni Sport” line, which sells about as well as Missoni. Mister FreedomSellthrough: 38% Average Sale Price: $$$$$$ High: jeans, sweaters Medium: casual shirts, pants Low: outerwear, t-shirts Los Angeles based boutique brand. Pretty much everything’s worth way-above-average money. Some pieces sell for high hundreds. Outerwear is usually the most valuable. Mitchell & NessSellthrough: 29% Average Sale Price: $$$$$$ Medium: polo shirts, active jackets, active pants, hoodies Low: t-shirts, active tops, active shorts, outerwear, shorts, sweaters, pants Sports clothing and jerseys. Demand will likely boil down to team, player and style. Streetwear collaborations can sell for hundreds. Run specific searches on pieces you find. Prices have a big range, cherrypick the good stuff. Mizzen + MainSellthrough: 52% Average Sale Price: $$$$$$
Low: polo shirts, dress shirts, t-shirts, jeans Smart-casual / officewear performance clothing. Primarily a shirt brand, with most listings living in the “casual shirts” category. Decent mid-range sold prices. Nothing really goes for more than a hundred. MomotaroSellthrough: 25% Average Sale Price: $$$$$$
Low: jeans, casual shirts, outerwear, hoodies Japanese company, mostly denim. Jeans usually sell for $100 or more. I would pick it up if you find it, spendy stuff. MonclerSellthrough: 21% Average Sale Price: $$$$$$
Low: outerwear, t-shirts, casual shirts, pants, hoodies Italian skiwear / luxury brand. Crazy expensive. As long as it’s authentic, you should buy it. If you get hold of a down puffer jacket, it may sell for over a thousand dollars. MontaneSellthrough: 101% Average Sale Price: $$$$$$ High: everything UK outdoor brand. Uncommon and in demand. Sold prices range from average to good, with no apparent big money to be gotten. Outerwear and long pants should sell for the most. MontbellSellthrough: 26% Average Sale Price: $$$$$$ High: polo shirts Low: casual shirts, t-shirts, sweaters Japanese outdoor brand. Sold prices tend to be decent, though demand is uneven across categories. Most shirts seem to struggle. Down puffers are the most valuable. MoschinoSellthrough: 27% Average Sale Price: $$$$$$ High: tracksuits Low: shirts, jeans, outerwear, sweaters, pants, suits, shorts, swim, hoodies Look for clothing with big, loud graphics or spellout logos. Leather jackets can be valuable as well. Their pieces tend to be unique, so it’s hard to make general statements about what will and won’t sell. Check for authenticity. Mott & BowSellthrough: 197% Average Sale Price: $$$$$$ High: jeans, casual shirts, pants Smart-casual brand. Median prices are decent and stable. Lots of sales in the $30-50 range. Relatively safe money. Mountain EquipmentSellthrough: 38% Average Sale Price: $$$$$$ High: sweaters Low: active tops, casual shirts, shorts Fairly middle-of-road outdoor brand. Puffers sell for the most money. Fleeces are in relatively good demand and can flip for $40-50. International market is larger than US market, where sales are slightly slower. scMountain HardwearSellthrough: 57% Average Sale Price: $$$$$$ High: outerwear, hoodies Low: casual shirts, polo shirts, active shorts, shorts, jeans, swim Middling outdoors brand. Tends to be lower-priced. Down puffers and Gore-tex shells will be worth good money. The “Sub Zero” and “Ghost Whisperer” lines are popular. Vintage is good, over 100% sellthrough. Basic stuff is good to pick up at the bins, be careful if not very cheap. Mr. TurkSellthrough: 63% Average Sale Price: $$$$$$ High: polo shirts, t-shirts, pants, outerwear Low: casual shirts Designer brand affiliated with Trina Turk. Pieces that are gaudy or brightly-colored are likely to be worth good money. Above-average money in most categories, with potential for sales in the $100-300 range. MugsySellthrough: 265% Average Sale Price: $$$$$$ High: jeans, pants, casual shirts Low: t-shirts Primarily a jeans company. The jeans will sell themselves, demand is astronomical. Nothing in the brand has sold for over $100 used. Myles ApparelSellthrough: 41% Average Sale Price: $$$$$$ High: t-shirts, active pants, pants Low: shorts, polo shirts, active shorts, swim Midrange athleisure clothing. Solds plateau at around $50. Most of it sells for under $30. Decent, not mindblowing. Naked and FamousSellthrough: 70% Average Sale Price: $$$$$$ High: casual shirts Low: sweaters, shorts A Canadian brand that makes jeans with imported Japanese fabric. You are most likely to find jeans. The “Weird Guy” cut of jeans is popular. Look for selvedge jeans. Denim jackets are valuable. They also do a handful of pop culture crossover pieces that can be great sellers. Nasty PigSellthrough: 155% Average Sale Price: $$$$$$ High: shirts, jeans, active pants, pants, swim, outerwear, hoodies Great sellthrough and prices across the board. No-brainer, pick it up if you find it. NepenthesSellthrough: 17% Average Sale Price: $$$$$$ High: jeans Low: casual shirts, outerwear, sweaters New York based fashion brand. Often labeled as “Needles Nepenthes.” Low sellthrough but high prices. Many basic pieces sell for over $50. I would just get it. Easy to misspell, double check when running searches. Nicole MillerSellthrough: 13% Average Sale Price: $$$$$$ Low: everything Primarily a women’s brand. Included in this list because their vintage casual shirts with loud designs can be valuable, sometimes selling for over $50. Those shirts are worth it, the rest is questionable. The dress shirt market is stone dead. NikeSellthrough: 31% Average Sale Price: $$$$$$ High: active pants, tracksuits Medium: hoodies, pants, jeans Low: active tops, active shorts, active jackets, t-shirts, polo shirts, casual shirts, outerwear, shorts, sweaters, swim One of the largest and most complex clothing brands. The majority of Nike pieces will have a style code on the material tag. It will look like this: CK5245-011. The first six characters indicate the piece’s model name, and the last three digits specify color. Running a search on these codes is usually worthwhile, as it will give you specific keywords to include in your title, driving more traffic to your listing and potentially letting you price it higher. If your search yields low or no results, try removing the color code and just searching the model code. Anything with an unusual, eye-catching, retro, abstract, etc. design is worth looking up. Vintage stuff can be worth a lot of money, as are collaboration pieces with streetwear brands like Kith and Supreme. Anything with very large logos is a candidate. Any athletic clothing that feels high-quality, or looks especially nice, may be worth more money. Always look up the style codes of these pieces. “Nike Pro” and “Nike Pro Combat” periodically become popular. They’re both currently hovering around 50% sellthrough. “Nike SB,” which stands for skateboarding, is also about 50% sellthrough. Be cautious not to overpay for basic Nike pieces. Generally okay to pick up at the bins, though unremarkable items may take a while to sell. The low-sellthrough categories still have massive total numbers of sold listings. Nine LineSellthrough: 43% Average Sale Price: $$$$$$ High: outerwear, hoodies Patriotism-themed tops. Similar to Grunt Style (which is a Vero brand, avoid it). Not worth a ton, most of it will sell for $10-20, with a handful of jackets flipping for more. Grab if cheap. No FearSellthrough: 32% Average Sale Price: $$$$$$ High: hoodies Low: casual shirts, polo shirts, active pants, outerwear, shorts, swim, sweaters, pants A brand that was popular in the late nineties and early aughts. “Y2K” is a good keyword to include where appropriate, roughly 50% sellthrough. Their motocross jerseys are also popular, with a healthy sellthrough and good prices. Vintage graphic tees can go for decent money as well. Denim varsity jackets can sell for over $100. Noah (Noah NYC)Sellthrough: 21% Average Sale Price: $$$$$$
Low: t-shirts, outerwear, sweaters, hoodies Preppy clothing line from the guy who founded Supreme. Generally decent sold prices. Lots of aesthetic variation so it’s hard to give precise recommendations. If you can find exact comps for what you find that will be best. Possible to flip for over $100 but most of it sells for under $75. NorrønaSellthrough: 57% Average Sale Price: $$$$$$ High: active pants, casual shirts Low: t-shirts, shorts, sweaters Norwegian outdoor brand. Generally strong sold prices. Plenty sells for over $100, mostly jackets. Gore-Tex jackets sell for the most. Probably pick it up if you find it, unless it’s overpriced. Norse ProjectsSellthrough: 36% Average Sale Price: $$$$$$
Low: t-shirts, shorts, jeans Smart-casual brand with high median sold prices. Jackets can sell for over $100, with down puffers being the most valuable. Quite a lot of the brand can sell for over $50. The North FaceSellthrough: 44% Average Sale Price: $$$$$$ High: active pants, tracksuits Low: active tops, active jackets, active shorts, casual shirts, polo shirts, shorts, swim Mainstay outdoors brand. Streetwear collaborations can go for hundreds, occasionally thousands of dollars. Technical outerwear and puffers will be worth the most, as well as anything made with Gore-Tex. Look for style codes to find exact comps. Style codes should begin with an A or a C, with three numbers following. Pretty crowded brand, don’t expect huge profits for basic pieces and be cautious with your buy prices. Shirts tend to be especially flooded. Nudie Jeans CoSellthrough: 32% Average Sale Price: $$$$$$ Low: everything Swedish brand, mostly makes jeans. Although jeans are low sellthrough, they account for an enormous lion’s share of the total sold listings. Most are selling in the $30-60 range, though some sell for over $100. Most sales are global - demand domestically within the United States is a little higher, 46%. Oak HillSellthrough: 51% Average Sale Price: $$$$$$ High: dress shirts, suits Low: casual shirts, polo shirts, shorts Bread and butter plus-size brand. The best action is going to be in suits and jackets. You are unlikely to flip anything for over $100. Great bins pickups. OakleySellthrough: 24% Average Sale Price: $$$$$$
Low: polo shirts, t-shirts, casual shirts, active tops, active jackets, active shorts, shorts, swim, sweaters, jeans Decent bread and butter brand. They make a rare tactical vest that can sell for hundreds but otherwise prices are middling to low. Some of their puffers and ski / outdoor jackets can go for a hundred or two. Ski clothing generally is in demand. Ocean Pacific (OP)Sellthrough: 14% Average Sale Price: $$$$$$ Low: everything This brand is best avoided, unless you happen to find a pair of their vintage corduroy shorts. They regularly sell for over $50 and are in fairly high demand. Possibly also consider vintage button-up shirts if they have loud designs, though these are riskier money. I would be extremely cautious with anything else. Off-WhiteSellthrough: 28% Average Sale Price: $$$$$$
Low: everything else Streetwear brand. Generally worth a lot of money and if it’s authentic you should pick it up. Beware counterfeits. Oliver’s (Oliver’s Apparel)Sellthrough: 39% Average Sale Price: $$$$$$
Low: active pants, hoodies Decent midrange smart-casual brand. The brand plateaus at around $50 sold prices. Lots of sales around $30. Oliver SpencerSellthrough: 40% Average Sale Price: $$$$$$ High: pants, jeans, hoodies Low: casual shirts, polo shirts Fairly strong smart-casual brand. Big range of sold prices but lots of sales over $50. Mostly global sales. US domestic market is relatively small and demand is lower. On RunningSellthrough: 88% Average Sale Price: $$$$$$ High: active shorts, active pants, shorts Athletic clothing. The overall sellthrough rate may be higher than reflected here - I had to run an extremely restrictive search to zero in on the brand. Sold prices vary but possible to flip items for over $50. The “Cloud” line is popular, about 2x sellthrough. Orlebar BrownSellthrough: 49% Average Sale Price: $$$$$$ High: t-shirts, active shorts, outerwear, suits Low: sweaters, hoodies Smart-casual brand with above-average sale prices. The “007” line is in high demand and can be quite expensive. Probably safe to pick up, overall. orSlowSellthrough: 17% Average Sale Price: $$$$$$ High: t-shirts, sweaters Medium: jeans, shorts, hoodies Low: pants, casual shirts, outerwear Japanese designer brand. The bottom of the active market is around $60, so there is space to do quick flips if you desire. Their selvedge jeans sell for multiple hundreds, as do some outerwear pieces. Pants typically sell over $100. Our LegacySellthrough: 29% Average Sale Price: $$$$$$
Low: shirts, outerwear, suits, hoodies Boutique smart-casual brand. High median sale prices. A small minority of items can sell for $500 and up. A good chunk of the brand sells for more than $100. Relatively safe money even if sellthrough isn’t crazy. Outdoor ResearchSellthrough: 97% Average Sale Price: $$$$$$ High: outerwear, pants, active pants, sweaters, jeans, hoodies Medium: shirts, active tops, shorts Low: swim Outdoor clothing. Big range of sold prices - advisable to look up comps before purchasing, preferably with style codes. Gore-Tex jackets and puffers are very desirable. Outdoor VoicesSellthrough: 40% Average Sale Price: $$$$$$ High: pants Low: active shorts, shirts, shorts Active / athleisure clothing. Sold prices are middling to low. Not a ton sells for over $40. Merino wool does well. Would look up individual pieces before paying full price for them. OuterknownSellthrough: 78% Average Sale Price: $$$$$$ High: casual shirts, t-shirts, jeans, active pants, Low: polo shirts, shorts Associated with the surfer Kelly Slater. The “blanket shirts,” made of flannel, often sell for very high money and are extremely popular. Their jackets, especially denim, can go for over a hundred. Denim in general is over 100% sellthrough. Median prices are decent. Relatively safe money, overall. OutlierSellthrough: 105% Average Sale Price: $$$$$$ High: everything High end smart-casual. All worth money. Tons of sales over $100. Grab it. OxxfordSellthrough: 49% Average Sale Price: $$$$$$
Low: shirts Look for full suits, these are worth the most. You may be able to clear $500 if you get a good one. Overcoats are also good. As is cashmere. Can be a slow-selling brand, in my experience. Dress shirts are especially slow, though the sold prices are good. PactSellthrough: 67% Average Sale Price: $$$$$$ High: active pants, hoodies Low: sweaters Smart-casual brand with a sustainability focus. Demand isn’t through the roof and sold prices don’t go far past $50, but lots of stuff sells for around $30. Palace Skateboards (Palace)Sellthrough: 23% Average Sale Price: $$$$$$ High: jeans Low: shirts, active shorts, outerwear, sweaters, shorts, hoodies Streetwear. Look for collaboration pieces or stuff with big graphics on it. Decent sale prices, This search is polluted despite my best efforts to narrow in on the brand, take the metrics above with a grain of salt. ParajumpersSellthrough: 47% Average Sale Price: $$$$$$
Low: sweaters Small company that mostly does outerwear. Some of their jackets go for hundreds, especially parkas and puffers. I would err on the side of picking up whatever you find. PatagoniaSellthrough: 59% Average Sale Price: $$$$$$ High: outerwear, active pants, sweaters, pants, jeans, suits, hoodies Low: casual shirts, polo shirts, shorts, swim One of those reselling brands that everyone knows about, including thrift stores, who tend to overprice it. There are many wins to be had here, but less desirable items can stagnate in your inventory. As with other outdoor brands, technical outerwear, down puffers and pieces made with Gore-Tex are going to be worth a lot. Fishing-themed or -purposed clothing is likely to be a safe bet, especially in spring and summer. They make shirts with the Patagonia logo inside the outline of a fish. If you happen to know fish, naming it specifically is a great way to drive traffic to your listing. You’re most likely to see trout or tarpon. Vintage Patagonia can fetch higher money. Their vintage fleeces, especially the beige ones with dark colored pockets, can sell for hundreds. There is a rare subline called “Pataloha” that tends to sell for above-average money. The “Capilene” base layers are reliable sellers. “Synchilla” is in high demand at the moment and can bring good profits. Merino wool pieces are uncommon and have around 2x sellthrough. Their vintage blazers are rare and in extreme demand. Looking up style codes to get exact titles can help you maximize profits. The codes are typically preceded by “STY,” “ITEM” or “STYLE.” PattaSellthrough: 31% Average Sale Price: $$$$$$ High: casual shirts Low: t-shirts, pants, sweaters, hoodies Dutch streetwear. As with all streetwear, it’s hard to give general recommendations by category because pieces will be very different and value depends largely upon aesthetics. Some good money to be had here, especially in collaboration pieces. The numbers for this search are extremely squirrelly for some reason, so the metrics above may not be completely accurate. Paul & Shark YachtingSellthrough: 30% Average Sale Price: $$$$$$ High: active pants Low: casual shirts, dress shirts, outerwear, pants, shorts, swim, suits Generally a middling to poor resale brand, with high points. Leather can be strong. There is some bigger potential money in jackets. Button-up shirts can be perilous, especially dress shirts. The brand’s sold prices are all over the map. Look before you leap. Paul SmithSellthrough: 35% Average Sale Price: $$$$$$ High: active pants, tracksuits, hoodies Low: casual shirts, dress shirts, outerwear Jackets, coats and suits will sell for the most. Shirts with loud designs can also go for good money. Basic pieces are hit or miss. Watch your buy cost unless you find it for extremely cheap. Paul StuartSellthrough: 50% Average Sale Price: $$$$$$ High: sweaters Low: dress shirts, t-shirts, swim A menswear brand that’s been around since the late thirties. Vintage does not necessarily confer value. Suits are most common and there’s some decent money in them. Recent manufacture and luxury fabrics will bring more profits. Leather can fetch high profits. Be a little cautious with plain-looking basic articles. PelagicSellthrough: 46% Average Sale Price: $$$$$$ High: shorts, outerwear Low: t-shirts, polo shirts, active shorts, pants, sweaters Fishing clothing. Demand should increase dramatically in warm months. Items with loud graphics have done well for me in the past. These will often be marine camo or the clothing is made to look like fish skin. Include “fishing” in your listing titles. PendletonSellthrough: 57% Average Sale Price: $$$$$$
Low: t-shirts, dress shirts, polo shirts, jeans, shorts, swim Their plaid flannel shirts are perennially good sellers. Especially if vintage and made of wool. Vintage Pendleton has slightly elevated sellthrough compared to the brand overall. Southwestern print should sell for good money. Basic contemporary pieces are hit-or-miss. The Perfect Jean (Perfect Jean NYC)Sellthrough: 468% Average Sale Price: $$$$$$ High: jeans, pants Jeans made with stretch fabric. It should all sell. Most of the jeans sell for at least $40. Probably just get it if you find it. Peter MillarSellthrough: 31% Average Sale Price: $$$$$$ High: pants, outerwear, active tops, active pants, jeans, hoodies Medium: t-shirts, sweaters, active jackets, suits Low: polo shirts, casual shirts, dress shirts, active shorts, shorts, swim Decent bread and butter brand. The “Summer Comfort” line is celebrated in reselling - currently about ⅓ sellthrough, may improve as weather warms. The “Crown Comfort” and “Crown Crafted” lines are around 50% sellthrough. Outerwear, including sport coats, can sell for good money. Pieces that are crossbranded with Titleist and Scotty Cameron will perform well. PizzaslimeSellthrough: 30% Average Sale Price: $$$$$$
Low: shirts Small streetwear brand. Some pieces can be worth a lot. They have a Gucci logo shirt that, if authentic, is valuable. Anything with “Erewhon” on it will sell for good money as well. Probably worth picking up if you find it. Polar Skate Co.Sellthrough: 76% Average Sale Price: $$$$$$ High: jeans, pants Low: t-shirts Jeans are most desirable, especially the “Big Boy” line. Many pairs of their jeans have sold for over $100. Other items are desirable but there is a fairly large gulf in price between jeans + pants and everything else. Poncho (Poncho Outdoors)Sellthrough: 383% Average Sale Price: $$$$$$ High: casual shirts, t-shirts Boutique fishing brand that only makes shirts and hats. Squirrelly one to search - I used “poncho outdoors” in quotes. If you find it, pick it up. Used button-up shirts tend to sell for over $50. PradaSellthrough: 29% Average Sale Price: $$$$$$ High: active jackets Low: casual shirts, t-shirts, dress shirts, outerwear, pants, sweaters, active pants, suits, shorts, swim Luxury brand. Examine carefully for counterfeits. Leather and puffers are valuable. Big logos will make pieces more desirable. No-brainer, pick it up if it’s legitimate and the price is right. prAnaSellthrough: 40% Average Sale Price: $$$$$$ High: pants Low: casual shirts, polo shirts, shorts, active tops, active shorts, swim Decent outdoor brand. Button-up shirts are hit or miss and always have been. Polo shirts tend to perform poorly. Pants are reliable. The “Zion” and “Brion” lines are popular, with Zion slightly outperforming Brion. Prana pieces will have style codes on their tags that should lead you to exact titles. PrpsSellthrough: 42% Average Sale Price: $$$$$$
Low: t-shirts, active pants, pants, outerwear, shorts, hoodies Small numbers overall. Their jeans are what you’re really after. Some sell for over $150. Denim jackets are also great sellers. ProofSellthrough: 4800% Average Sale Price: $$$$$$ High: everything The highest sellthrough rate of any brand on this list (3 actives to 144 solds). A very tricky brand to search for, I had to use “Proof Huckberry,” as it is sold through Huckberry. Outdoor clothing. Much of it is merino wool. Prices are good. Definitely get it. Psycho BunnySellthrough: 94% Average Sale Price: $$$$$$ High: polo shirts, casual shirts, dress shirts, active pants, active tops, active shorts, tracksuits, sweaters, suits, hoodies Solid brand - strong sellthrough and decent prices. Tops out at around $150 sold. Relatively safe money. Public RecSellthrough: 79% Average Sale Price: $$$$$$ High: pants, casual shirts Low: active shorts, active tops, polo shirts, shorts Small athleisure brand. Pants are the most common item to find and they perform well. Sale prices are decent. Bread and butter territory. PXG (Parsons Xtreme Golf)Sellthrough: 83% Average Sale Price: $$$$$$ High: polo shirts, outerwear, pants, hoodies Decent golf brand. Prices are healthy if not astronomical. Jackets occasionally sell for over $100. Relatively safe. QorSellthrough: 31% Average Sale Price: $$$$$$ High: sweaters, hoodies Low: shirts, active pants, outerwear, shorts, jeans Small outdoors brand. Very okayish across the board. The brand tops out at around $75 sold. Average prices are decent but unremarkable, lots of sales in the $20-30 range. Merino pieces will sell for more. RabSellthrough: 122% Average Sale Price: $$$$$$ High: outerwear, active jackets, active pants, hoodies UK outdoor brand. Mostly global sales, domestic market is just a little bit slower. Their puffers go for the most money; the listings that sold for more than $100 are almost all puffer jackets. Generally good, I would pick it up if you find it. Rag & BoneSellthrough: 53% Average Sale Price: $$$$$$ High: t-shirts, sweaters, hoodies Medium: casual shirts, jeans, pants, outerwear, shorts, suits Low: polo shirts, dress shirts, active pants Solid, higher-end bread-and-butter menswear. Leather and denim jackets are highly desirable. Linen is at around 50% selthrough at the moment and should be very in demand come warmer months. Henley shirts are currently around 100% sellthrough. Waffle knit shirts are also in demand. Ralph LaurenSellthrough: 33% Average Sale Price: $$$$$$ High: active pants, tracksuits, hoodies Low: shirts, active tops, active shorts, suits, shorts, swim Massive brand, lots of internal complexity. Keep in mind that the low-sellthrough categories all have a large quantity of total sold listings. Casual shirts is the largest by total volume of solds. Let’s start by breaking down into sellthrough by sub-brand: Ralph Lauren Black Label: 30% Ralph Lauren Purple Label: 67% Ralph Ralph Lauren Double RL / RRL: 48% RLX: 30% Denim & Supply: 39% Polo Ralph Lauren: 37% Chaps: 16% Polo Golf: 16% In terms of generic, not-that-unique pieces, Black Label, Purple Label and RRL are where the bigger money is. RLX is an activewear line that won’t go for as much, but should be in high demand in summer. Denim & Supply is a discontinued line, and can do quite well. Polo Ralph Lauren and Chaps are typically less valuable. There are a handful of men’s pieces in Lauren Ralph Lauren (mostly a women’s line), but they tend to not be particularly desirable. Polo Ralph Lauren with white lettering on the tag is typically vintage. Yellow lettering is contemporary. Purple and Black label won’t say “Purple Label” or “Black Label” on the tag, they will simply have purple or black labels. Good to do an image search if you’re not familiar with them. “Big pony” polo shirts, that have oversized embroidered jockeys on the chest, are more desirable than standard polos. Anything with the “Polo Bear,” a cartoon teddy bear, on it, will likely be worth a lot. The best and safest money will typically be in outliers - nicer fabrics, rarer vintage, loud designs. Keep in mind - even in the low-sellthrough categories, there are still thousands of pieces selling. I recommend exercising caution when sourcing Ralph Lauren. Generic pieces tend to live in flooded markets. Prices will consequently be low, or wait times for a sale high if you price up. Good candidate for sourcing at the bins. RaphaSellthrough: 161% Average Sale Price: $$$$$$ High: tops, shorts, jackets, vests, tights, pants, jersey sets Rapha makes high end cycling apparel and jerseys. Some pieces look like everyday wear clothing. All of it will sell. The terminology above is different because most of the brand lives in the “Cycling Clothing” category on Ebay. Rapha makes some collaboration pieces with streetwear brands. Their Gore-Tex pieces are especially valuable. Triathlon / full body jerseys can sell for a lot. The Real McCoy’sSellthrough: 12% Average Sale Price: $$$$$$ High: active pants, sweaters, shorts Low: outerwear, shirts, pants, jeans A brand that makes replica period clothing, looks like 1940s / 1950s era mostly. Sellthrough is uneven, but nothing as of the time of this writing has sold for less than $80. The bottom of the active market is around $100. Red Monkey Company (RMC)Sellthrough: 43% Average Sale Price: $$$$$$
Low: shorts Designer jeans company attached to a guy named Martin Ksohoh. They make jeans with large graphic patches on the back pockets. These sell regularly for $50-100 with a few standouts going for more. REISellthrough: 31% Average Sale Price: $$$$$$ High: hoodies Low: active tops, active shorts, active jackets, shirts, shorts, sweaters, swim, jeans Brick and mortar outdoor store franchise with a house brand of clothing. Sale prices are mid to mid-low. Down puffers are the most valuable. Vintage fleeces with colorful prints can be valuable. Pieces with “Co-Op” in the name are in slightly better demand than vanilla REI, at 49% sellthrough. REI started branding all their clothing with “Co-Op” in the mid aughts, so anything without it is an older and likely less-desirable item. Good bins brand, be skeptical if you’re paying full retail thrift prices. Reigning ChampSellthrough: 81% Average Sale Price: $$$$$$ High: active pants, active jackets, polo shirts, casual shirts, sweaters, pants, hoodies Medium: active shorts, active tops, t-shirts, shorts Low: outerwear Athleisure brand. Sale prices are decently strong. Pretty safe, should be worth your time and money. ReissSellthrough: 46% Average Sale Price: $$$$$$ High: active pants Low: t-shirts, dress shirts, jeans, swim British luxury (ish) brand. Most sales are global. US domestic market is much smaller. Leather / outerwear goes for the most money. Some good opportunities here, especially if you ship internationally. RelwenSellthrough: 178% Average Sale Price: $$$$$$ High: outerwear, shirts, sweaters, pants, active pants, shorts, suits, hoodies Solid all around. Their “windpant” pants are in extremely high demand and can sell for upwards of $100. Puffers are worth the most. Average prices are high. Safe money, go for it. RevtownSellthrough: 88% Average Sale Price: $$$$$$ High: jeans Low: shirts Decent bread-and-butter jeans brand with reasonable demand. Jeans typically flip for around $30-40. Nothing goes for big money. Their tops do not seem to flip at all. Reyn SpoonerSellthrough: 41% Average Sale Price: $$$$$$
Low: t-shirts, shorts, swim, pants, sweaters A Hawaiian shirt company that’s been around for decades. Strongly recommend you look up any shirts you find with novelty prints on them, or anything that looks loud / gaudy / weird. Disney shirts can be valuable. They also make/made shirts that feature famous landmarks. Stuff like this is usually good. Average prices for shirts are decent. RhobackSellthrough: 343% Average Sale Price: $$$$$$ High: everything No-miss golf clothing. Demand and prices are universally good. Pick it up if you find it. RhoneSellthrough: 58% Average Sale Price: $$$$$$ High: casual shirts, dress shirts, pants, sweaters, hoodies Low: swim An activewear / athleisure brand. Shirts typically have two embroidered X’es on one of the shoulder seams or screen printed on the back. Average prices are decent but you are unlikely to flip any item for more than $100. The “Commuter” line is around 100% sellthrough. RhudeSellthrough: 59% Average Sale Price: $$$$$$ High: polo shirts, active pants Medium: casual shirts, t-shirts, shorts, jeans, hoodies Low: pants, outerwear, sweaters Relatively new LA-based fashion brand. High average sale prices. Roughly half of the sold listings went for $100 or more. Probably get it if you find it. Rick OwensSellthrough: 19% Average Sale Price: $$$$$$
Low: outerwear, pants, shirts, sweaters Really expensive designer brand. I would pick up whatever I found as long as it’s genuine. The right piece can sell for more than $1,000. Riggs Workwear (Wrangler)Sellthrough: 51% Average Sale Price: $$$$$$ High: pants Low: shorts Riggs is a line of Wrangler. Wrangler is not typically great for resale (vintage pieces and denim trucker jackets can do okay). Riggs is a little higher demand. Average sold prices are middling to low. Pick it up if you find it cheap. FR, or flame resistant, pieces are around 50% sellthrough. Listings with “cargo” in the title do well, currently around 80% sellthrough. See also the entry for “Rock 47,” another Wrangler line. RipndipSellthrough: 37% Average Sale Price: $$$$$$
Low: casual shirts, active pants, pants, shorts, swim A streetwear brand, logo is a cat giving two middle fingers. They mostly make graphic tees and hoodies, which are what you’re most likely to find. They made a collaboration hoodie with Teddy Fresh that frequently sells for over $50. Anything especially loud, or with big graphics, will do better. RM WilliamsSellthrough: 63% Average Sale Price: $$$$$$ High: shirts, shorts, sweaters Australian brand with decent sold prices. Nothing off the wall. Denim jackets appear to sell for the most. Jeans can also sell for over $50. Domestic US market is slow and small, definitely enable international shipping. RoarSellthrough: 32% Average Sale Price: $$$$$$
Low: dress shirts, outerwear A sub-line of Buckle / BKE. Basically only shirts - there are a few outerwear pieces but they’re uncommon. Big sizes can bring pretty good money. Especially if garishly embroidered and/or have pearl snap buttons. Be cautious with your buy prices. Roark / The Roark RevivalSellthrough: 49% Average Sale Price: $$$$$$ High: pants, sweaters Low: polo shirts, shorts, jeans, swim Label will often say “The Roark Revival.” Overall a solid bread-and-butter brand. The “Layover” line of pants and shorts is relatively strong, about 70% sellthrough. Average sold prices are middling to low. Geometric / abstract patterned pieces can sell for a little more money than plain ones. Robert GrahamSellthrough: 30% Average Sale Price: $$$$$$ Low: casual shirts, dress shirts, polo shirts, sweaters, shorts, swim Decent but slightly overrated resale brand. Most known for ostentatious button-up shirts that usually have “flip cuff” and “flip collar” designs on their interiors, alternately called “contrast cuffs/collars.” The shirts are performing unimpressively at the moment. Robert Graham makes limited-run shirts that can be worth hundreds. If you see “special edition” inside the collar, do your homework to try to find an exact comp. As a general rule, any design that’s really, really crazy or features a recognizable character or person is likely worth more than average. Robin’s JeanSellthrough: 40% Average Sale Price: $$$$$$ High: hoodies Low: shorts, t-shirts Yes, annoyingly spelled “Jean,” singular. Spangly, bedazzled, embroidered jeans can be worth good money, up to $400. The louder the better. The brand sells for decent money overall. Seems like a more upmarket Affliction. Rock 47 (Wrangler)Sellthrough: 77% Average Sale Price: $$$$$$ High: jeans A line of Wrangler. Most of it sells for $20-30. Jeans can sell for higher. Not big money but demand is better than vanilla Wrangler. “Rocker” aesthetic. Rock RevivalSellthrough: 119% Average Sale Price: $$$$$$ High: jeans, casual shirts, outerwear, hoodies Low: t-shirts, polo shirts, active pants Do not confuse with Rock & Republic, a much less desirable brand. Mostly a jeans brand. The jeans always sell well, good average prices. Rogue TerritorySellthrough: 113% Average Sale Price: $$$$$$ High: outerwear, casual shirts, pants, shorts Safe money, high average sales prices, no weak categories in terms of sellthrough. I would grab whatever you find. Roots of FightSellthrough: 69% Average Sale Price: $$$$$$ High: active pants, active tops, shorts A brand that makes combat-sports-themed clothing. Often features celebrity boxers and martial artists. Mike Tyson and Muhammad Ali pieces are the most popular. Average sale prices are high. Relatively safe money. Reese CooperSellthrough: 40% Average Sale Price: $$$$$$ High: jeans, outerwear, hoodies Low: pants Pricey brand. Tiny numbers of actives and solds. Everything goes for good money. I would buy it if you find it. RSVLTS (The Roosevelts)Sellthrough: 91% Average Sale Price: $$$$$$ High: casual shirts, polo shirts, outerwear Low: swim, hoodies They mostly make Hawaiian shirts that have pop culture imagery on them. The shirts are safe, pick them up if you find them. Some of the less common ones sell for over $100, so try to find exact comps. Non-shirt stuff is uncommon and does okay. Ruehl No. 925Sellthrough: 38% Average Sale Price: $$$$$$ High: hoodies Low: casual shirts, polo shirts, dress shirts, active pants, jeans, shorts, swim A discontinued Abercrombie & Fitch line. Middling bread-and-butter status. Prices are okay. It is possible to sell jackets for more than $100. Ryan MichaelSellthrough: 138% Average Sale Price: $$$$$$ High: everything Small brand that mostly just does western shirts. These go for pretty good money. A little over half of all the sold listings went for over $50. Shirts made with unusual fabrics like leather and corduroy, or that have “southwestern” patterns on them, will be worth more. SalomonSellthrough: 51% Average Sale Price: $$$$$$ High: active tops, active shorts, active pants, pants, hoodies Low: casual shirts, polo shirts, shorts Activewear brand. Don’t confuse with Yves Salomon, which is an expensive designer brand. Jackets can be worth good money - especially puffers. If you can find exact title matches you may be able to ask for more. Check the tags for style codes. Salt LifeSellthrough: 22% Average Sale Price: $$$$$$ High: sweaters, outerwear Low: t-shirts, casual shirts, swim, active tops, shorts Fairly low-end clothing marketed to (I think) anglers and surfers. Good bins brand. Very little sells used for more than $30. Should be stronger in spring and summer. Salt ValleySellthrough: 48% Average Sale Price: $$$$$$
Low: sweaters Basically just a western shirt brand. Most shirts will have a label that says “Salt Valley Western.” Should sell in the $20-35 range. They do make other kinds of clothing but I don’t think I’ve ever encountered it and there are scant listings on Ebay. Salty CrewSellthrough: 22% Average Sale Price: $$$$$$ High: outerwear, pants, Low: t-shirts, shorts, swim, sweaters They make fishing-themed clothing (not typically performance fishing clothes like Columbia PFG, Simms or similar). Does better in the warm part of the year. Their hoodies and windbreakers can sell for okay money. Don’t spend up for much. Salvatore FerragamoSellthrough: 36% Average Sale Price: $$$$$$ High: polo shirts Low: dress shirts, t-shirts, outerwear, suits Italian luxury brand. Most famous as a shoe brand but the clothing can do great. Prices vary but there are quite a few high dollar sales. I would err on the side of picking it up. Samurai JeansSellthrough: 14% Average Sale Price: $$$$$$ Low: jeans, outerwear Upscale Japanese denim company. A pair of jeans usually flips for more than $100. Sellthrough isn’t crazy but it’s all worth at least decent money. Denim jackets are not selling at all, but it may be because all the actives are priced at $200 or more. SandroSellthrough: 37% Average Sale Price: $$$$$$
Low: t-shirts, polo shirts, dress shirts, sweaters, jeans, pants, suits, hoodies French designer brand. Good but not spectacular money. Outerwear sells for the most. Especially leather. Sartoria FormosaSellthrough: 140% Average Sale Price: $$$$$$ High: outerwear Small, rare suitmaker. Everything sells for multiple hundreds. If you find anything from them I would grab it. Satisfy RunningSellthrough: 164% Average Sale Price: $$$$$$ High: active tops, t-shirts, shorts, hoodies Grab it if you find it. Average sold prices defy belief - over $100 is the rule, not the exception. Save Khaki United (S.K.U.)Sellthrough: 51% Average Sale Price: $$$$$$
Low: shorts, jeans Smart-casual brand. Most of it sells for under $50. Good-not-great. Middling average prices. Schott (Schott Brothers / Schott NYC)Sellthrough: 18% Average Sale Price: $$$$$$
Low: outerwear, shirts, pants, jeans, shorts, hoodies Very old company, originators of the leather moto jacket, called the “Perfecto.” Vintage is in decent demand, around 50%. Leather anything is worth picking up. The right piece can sell for around a thousand. Sale prices for non-leather pieces are decent but typically lower. SCOTTeVESTSellthrough: 81% Average Sale Price: $$$$$$ High: outerwear, casual shirts Low: polo shirts, active tops, active jackets, sweaters Mostly known for their utility jackets and vests, which are made with a lot of hidden cargo pockets for travelers. No single piece is going to go for insane money, usually tops out around $100. Average sold prices are decent. Scotty CameronSellthrough: 111% Average Sale Price: $$$$$$ High: polo shirts, t-shirts, casual shirts, sweaters Low: hoodies Scotty Cameron is a ritzy golf brand. Most of their clothing is made by other brands (Peter Millar, FootJoy) but they have some “Scotty Cameron” branded t-shirts as well. Everything sells and for excellent money. If you find the logo on a shirt from another brand, it’ll sell. ScullySellthrough: 73% Average Sale Price: $$$$$$ High: shirts Low: sweaters Good western brand. Shirts are most common and have a strong market. Leather jackets are great sellers, especially if they have decorative fringe. Shirts with big embroidered designs will go for good money. Prices are generally strong. Sergio TacchiniSellthrough: 37% Average Sale Price: $$$$$$ High: tracksuits, swim Medium: active jackets, sweaters, shorts, hoodies Low: active pants, active shorts, active tops, shirts, outerwear, pants, jeans Primarily a track suit and windbreaker brand. Tracksuits are sure sellers. Decent profits, prices are middling to high. Sid MashburnSellthrough: 128% Average Sale Price: $$$$$$ High: casual shirts, dress shirts, polo shirts, pants, jeans, suits, sweaters, outerwear, shorts American designer brand. Pretty much wide open - all categories are selling decently to great and the prices are solid. Fairly safe money. Silver JeansSellthrough: 77% Average Sale Price: $$$$$$
Low: shirts, shorts, outerwear Don’t confuse with “Silver Tab” jeans from Levi’s. They pretty much just make jeans - their non-jeans items are scarce. The jeans are somewhere between medium and high sellthrough and consistently sell for $30-40. Good bread and butter item. SimmsSellthrough: 77% Average Sale Price: $$$$$$ High: outerwear, active pants, active jackets, pants, sweaters, hoodies Low: polo shirts A fishing company based in Montana. They make fishing gear and apparel mostly marketed to fly-fishers. Generally desirable. Prices are decent. Used waders (those big waterproof overalls that fisherpeople wear) are great sellers. Wading jackets are also in demand. Wading jackets look like rain shells but the torso is significantly shorter than normal. Sitka GearSellthrough: 295% Average Sale Price: $$$$$$ High: everything Expensive hunting clothing that’s in extreme demand. Most of the brand’s listings are not in the men’s clothing category. Some items are going for $500-1,000. Pick up whatever you find. Sketchy TankSellthrough: 67% Average Sale Price: $$$$$$ High: t-shirts, casual shirts, outerwear, hoodies Mostly graphic t-shirts and hoodies. Their clothing often bears the slogan “Lurking Class,” and skull graphics. Probably don’t pay up for it but worth throwing in your store if you can find it for cheap. SmartwoolSellthrough: 154% Average Sale Price: $$$$$$ High: active tops, active pants, active jackets, sweaters, t-shirts, casual shirts, polo shirts, outerwear, pants, hoodies A phenomenal brand. Smartwool, like other performance merino hiking brands like Ibex and Icebreaker, will still sell if it has light to moderate flaws, as long as the pricing reflects the condition. Screen for holes and ask the cashier if they can give you a discount if you find them. I would pick up anything you find from this brand. Snow PeakSellthrough: 8% Average Sale Price: $$$$$$ Low: everything Upscale Japanese outdoor clothing. Lots of sales over $100. Probably worth getting if you find it despite low sellthrough. SouthpoleSellthrough: 47% Average Sale Price: $$$$$$ High: jeans, tracksuits, hoodies Low: casual shirts, polo shirts, shorts, active pants, outerwear, sweaters, swim Sellthrough on listings that have “vintage” in the title is 71%. “Y2K” is selling at 88%. Jeans, especially baggy jeans, are the prize item. Some of them sell for over $200. Pretty common for vintage Southpole jeans to flip for over $50. Be cautious when researching comps, as many sellers keyword stuff their titles with “Southpole,” along with other Y2K brands. Prices for non-jeans stuff can skew low, so probably run comps before buying. Spier and MackaySellthrough: 74% Average Sale Price: $$$$$$ High: suits, pants, outerwear, sweaters, shorts A smart-casual / officewear brand. There’s a big range of sold prices but suits and jackets go for good money. Run comps but probably pick it up. Sprawl MMASellthrough: 162% Average Sale Price: $$$$$$ High: shorts Low: shirts, hoodies Sprawl MMA makes fighting clothes. Most listings on Ebay aren’t in the clothing category. Their shorts are in extreme demand. They make a handful of tops but they don’t appear to sell. Shorts sell from $20-40. Stan RaySellthrough: 178% Average Sale Price: $$$$$$ High: pants, outerwear, jeans, shorts Expensive workwear-style clothing. About half of the sold listings are over $50. There is some room at the top to flip stuff for around $100. Carpenter pants seem to be especially desirable. Err on the side of getting it. Stefano RicciSellthrough: 56% Average Sale Price: $$$$$$ High: polo shirts, pants Low: outerwear, suits Italian luxury brand. Everything sells for good money but suits, overcoats and leather are especially spendy. Pretty safe to pick up and also spend up for, within reason. StioSellthrough: 122% Average Sale Price: $$$$$$ High: outerwear, casual shirts, t-shirts, active pants, pants, sweaters, jeans, hoodies Low: polo shirts, swim Outdoor clothing. Average sale prices are high. Quite a few items have sold for over $100. Reasonably safe pickups. Stone IslandSellthrough: 43% Average Sale Price: $$$$$$ High: active pants Low: outerwear, t-shirts, pants Italian luxury brand, associated with European football hooligans. Prices are good. US market is relatively smaller than global market, but still strong. Err on the side of getting it. Stormy KromerSellthrough: 215% Average Sale Price: $$$$$$ High: outerwear, casual shirts Best known for their hats, but they also make clothing. Looks to be mostly shirts and jackets. They do make bottoms but the sales velocity is unclear, I think they’re uncommon. Decent, middle-of-the-road sales prices. Jackets can sell for over $100. Wool also does well. StüssySellthrough: 38% Average Sale Price: $$$$$$ High: hoodies Medium: shirts, active pants, tracksuits, sweaters, shorts, pants Low: outerwear, swim, jeans Considered by some to be the first streetwear brand. T-shirts are the most common items. Two very broad rules of thumb are to look for vintage shirts and for big logos on the shirts. Hard to give specifics because there are so many different designs. Their varsity jackets, especially vintage ones, can be worth excellent money. As are collaboration pieces with other streetwear brands. Sugar CaneSellthrough: 9% Average Sale Price: $$$$$$ Low: everything Japanese selvedge jeans company. They also make shirts. Anything denim is probably worth good money. SuitsupplySellthrough: 32% Average Sale Price: $$$$$$ High: polo shirts Low: dress shirts, casual shirts, t-shirts, pants, outerwear, jeans, shorts, swim Suitsupply makes a lot of made-to-measure clothing. Taking measurements is especially important with brands like Suitsupply and Indochino, as the garments are likely to have a big range of dimensions. Linen does well in warm months. Average prices are middling. Suits go for the most money. SunspelSellthrough: 114% Average Sale Price: $$$$$$ High: polo shirts, casual shirts, sweaters, active pants, pants, shorts, jeans, swim, hoodies Very old British menswear brand. Sale prices are healthy. I would pick it up unless overpriced. SuperdrySellthrough: 43% Average Sale Price: $$$$$$ High: outerwear, active pants Low: t-shirts, casual shirts, dress shirts, swim Japanese-themed British fast fashion brand. Tends to be flooded and low-value but can be worth it if acquired for cheap and if the piece is right. Leather can be valuable and is in relatively high demand. Jackets have the potential for sales around $100 but this isn’t common. Generally be cautious with this brand but if you find it at the bins or similar and the piece is on the nicer end, it might be worth it. SupremeSellthrough: 28% Average Sale Price: $$$$$$
Low: shirts, active tops, active jackets, active shorts, outerwear, sweaters, shorts, hoodies One of the most well-known streetwear brands. Heavily faked, be even more cautious of counterfeiting than with other luxury and streetwear brands. The most valuable pieces are typically collaborations with other streetwear and luxury brands. Prices are strong. If it’s real it’s probably worth selling. TAD (Triple Aught Design)Sellthrough: 180% Average Sale Price: $$$$$$ High: outerwear, pants, casual shirts, polo shirts, shorts, jeans, sweaters, hoodies TAD makes tactical clothing, more visually understated than 5.11. Also more expensive and more in demand. Strong across all categories. I would just buy whatever you find. TascSellthrough: 47% Average Sale Price: $$$$$$ High: t-shirts, hoodies Low: polo shirts, sweaters, shorts Activewear brand. Basically nothing sells used for more than $40. Decent bread-and-butter sales to be had in the healthy categories. Taylor StitchSellthrough: 113% Average Sale Price: $$$$$$ High: casual shirts, t-shirts, pants, outerwear, active pants, sweaters, suits Low: swim Strong smart-casual brand. Average prices are good. Their leather jackets sell for the most. Their waxed jackets are also awesome. Probably buy what you find. TecovasSellthrough: 158% Average Sale Price: $$$$$$ High: jeans, t-shirts, outerwear Western brand, mostly makes cowboy boots. Their clothing all sells. Jeans and denim jackets are selling for the most money. A handful of items sell for over $70, tons of sales for around $50. Teddy FreshSellthrough: 45% Average Sale Price: $$$$$$
Low: t-shirts, pants A streetwear brand associated with the H3H3 podcast. Their hoodies and jackets go for the most money. Prices are middling, with a couple of specific hoodies selling for $100-200. Look for the black and pink “Frenemies” hoodie, which is the most valuable. TellasonSellthrough: 118% Average Sale Price: $$$$$$ High: outerwear, casual shirts, pants, hoodies Low: t-shirts Specialized in denim. Prices are great. I would err on the side of picking it up if you find it. Denim jackets are especially desirable. Ten ThousandSellthrough: 118% Average Sale Price: $$$$$$ High: active shorts, active tops, active pants, pants, swim, outerwear, hoodies Athleisure / athletic clothing. Everything sells, roughly $20-50 range with a smattering of standout big ticket listings. Green light. The Territory AheadSellthrough: 36% Average Sale Price: $$$$$$ High: t-shirts Low: casual shirts, polo shirts, dress shirts, pants, active pants, suits, shorts, jeans Middle of the road bread and butter brand. Leather jackets can sell for over a hundred. Shirts with loud / geometric patterns may do a little better than standard. Watch your buy cost - sale prices tend to be mediocre to low. TheorySellthrough: 24% Average Sale Price: $$$$$$ Medium: sweaters, hoodies Low: shirts, outerwear, suits, active pants, jeans, shorts, swim Lower-mid-tier brand. Sold prices range from poor to good, try to run comps before buying. Look for nicer fabrics, outerwear, suits, as these go for the most. Thom BrowneSellthrough: 35% Average Sale Price: $$$$$$ High: active pants, tracksuits Low: t-shirts, dress shirts, outerwear, pants, shorts New-York-based fashion house. Sales velocity isn’t blistering but I would still pick up whatever I found. Prices are good. Look for Thom Browne’s collaboration line with Brooks Brothers, called “Black Fleece.” Expensive stuff. Tilley EndurablesSellthrough: 22% Average Sale Price: $$$$$$ Low: everything Mostly known for their hats but they also make clothes. Travel-oriented brand. Safari-looking stuff with lots of cargo pockets. Not spectacular in terms of sellthrough but prices are decent. TitleistSellthrough: 50% Average Sale Price: $$$$$$ High: t-shirts, hoodies Low: casual shirts, sweaters, shorts Golf equipment manufacturer. Most of the clothing that bears their logo will not have a Titleist tag. Commonly found on Peter Millar and FootJoy. Sale prices are decent. Demand should be highest in spring and summer. To Ki To / TokitoSellthrough: 84% Average Sale Price: $$$$$$ High: outerwear Low: sweaters, shirts Japanese fashion designer Tokihito Yoshida’s clothing line. Lots of collaboration pieces with Barbour. Expensive stuff. I would grab it if you find it. Todd SnyderSellthrough: 96% Average Sale Price: $$$$$$ High: polo shirts, active pants, pants, sweaters, outerwear, jeans, suits, swim, hoodies Low: dress shirts Smart-casual brand, strong performer. Tag often reads “Todd Snyder New York.” There is potential to make multiple hundreds on outerwear. Other than dress shirts, which have sold poorly for a while now, I think this is a safe brand just to buy without thinking too hard about it. Tom FordSellthrough: 47% Average Sale Price: $$$$$$ High: dress shirts, t-shirts, jeans, swim Low: casual shirts, outerwear Top-tier designer brand. If you are lucky enough to find it and it’s not counterfeit, buy it. Holy grail finds. TomboloSellthrough: 258% Average Sale Price: $$$$$$ High: shirts, shorts, pants Retro aloha / mod clothing that usually features large graphics. The “cabana” shirt is especially popular, often made with terrycloth. It’s all in high demand and should flip for over $50. Possibility of sales in the $200 range. Probably get it if you find it. Tommy BahamaSellthrough: 21% Average Sale Price: $$$$$$
Low: casual shirts, polo shirts, t-shirts, dress shirts, sweaters, shorts, pants, active pants, swim Not actually that strong a resale brand overall. Most categories tend to be flooded. Button-up casual shirts are the most common to find - I encourage you to run comps before you buy them. As very general rules of thumb: 100% silk short sleeve button ups in large sizes (XL+), with loud or novelty prints, or with large embroidered designs on the backs, will do best. Be wary about buy cost. You will likely be able to find exact comps on the embroidered shirts. Not all of them sell well. Be sure to include “Hawaiian” in the listing titles. Some performance-oriented sublines also do well. I published a full guide to selling Tommy Bahama called the “Tommy Bahama Brand Autopsy” on my Gumroad profile if you want more details here. Topo DesignsSellthrough: 90% Average Sale Price: $$$$$$ High: casual shirts, outerwear, pants, shorts, active pants, jeans Low: t-shirts Good outdoor brand that also makes backpacks. A significant number of listings have sold for over $50. Pretty much everything sells, safe money. TracksmithSellthrough: 260% Average Sale Price: $$$$$$ High: active tops, active shorts, active pants, active jackets, t-shirts, polo shirts, shorts, sweaters, pants, hoodies Athletic clothing. Decent average prices, near universal demand. Probably just get it. Travis MathewSellthrough: 27% Average Sale Price: $$$$$$ High: pants, outerwear, jeans, hoodies Low: shirts, shorts, active shorts, swim Golf brand. Polo shirts are most common. Button-up shirts and shorts are especially weak at the moment. Warmer clothing is doing better. Sold prices can be low, watch your buy cost. Virtually nothing sells for more than $100. Tripp NYCSellthrough: 72% Average Sale Price: $$$$$$ High: pants, suits, hoodies Rave and goth clothing. The best sellers are the pants. Lots of their pieces will have ornamental zippers and dangling straps. Big baggy rave pants can sell for $100-200. Overall a strong brand. True GritSellthrough: 50% Average Sale Price: $$$$$$
Low: polo shirts, shorts, pants, jeans, hoodies Lower-end bread and butter brand. Prices skew low. Stuff with eye catching patterns and prints is more desirable. Flannels are over 100% demand at the moment. True ReligionSellthrough: 52% Average Sale Price: $$$$$$ High: tracksuits Medium: jeans, casual shirts, active pants, shorts, outerwear, pants, hoodies Low: t-shirts, polo shirts, sweaters, swim, suits Best known as a jeans brand, and jeans constitute the majority of the listings. Not all cuts of jeans are created equal. Look up comps before you buy. You should be able to find the cut’s name easily by looking at the back patch, inside the waistband or on the tags. The “Ricky Super T” cut is good. Streetwear collaborations and denim jackets tend to be good money. Turnbull & AsserSellthrough: 80% Average Sale Price: $$$$$$ High: shirts, suits, sweaters Mostly make suits and dress shirts. High average sale prices. Buy it if it’s in good condition and the price is appropriate. If you find a velvet smoking jacket, those can be worth hundreds. TwillorySellthrough: 60% Average Sale Price: $$$$$$ High: polo shirts, active pants, suits, outerwear Decent smart-casual brand. Average prices are middling. Good chunk of sales in the $30-40 range though. UnboundSellthrough: 262% Average Sale Price: $$$$$$ High: t-shirts, casual shirts, polo shirts, sweaters, pants, hoodies Smart-casual merino wool clothing brand. Almost all of it should flip for at least $30. You should be able to turn a fast, good profit on anything you find. Under ArmourSellthrough: 34% Average Sale Price: $$$$$$ High: tracksuits Low: active tops, active shorts, active jackets, shirts, shorts, swim, suits Huge brand, tends to not be worth much. Good candidate for the bins, also good candidate to sell in lots. Lots sell relatively well, currently at 69%. Try to find style codes and exact title comps. There are a handful of pieces that are worth more than $50. A few rare pieces have sold for over $100. Hunting and fishing clothing also sells relatively well, both around 50% sellthrough currently. Cold Gear: 80% Heat Gear: 25% UniqloSellthrough: 34% Average Sale Price: $$$$$$ High: active pants, suits Low: t-shirts, polo shirts, dress shirts, active tops, active shorts, shorts, swim Fast fashion brand, based in Japan. Average prices are middling to low. Most of it is not going to be worth reselling. The most valuable pieces, which have the potential to sell for a couple hundred, are collaborations with designers or more upscale clothing brands. Down puffers and leather can also be worth better money. Linen has historically done quite well in Uniqlo, in the warm half of the year. Overall, Uniqlo is slightly better than other fast fashion brands but still suffers the same pitfalls of lots of low-value items. UNRLSellthrough: 135% Average Sale Price: $$$$$$ High: active pants, active tops, active shorts, active jackets, t-shirts, pants, outerwear, shorts, hoodies Low: sweaters Athleisure clothing. Lots of sales over $40. $100 sales are possible but it doesn’t seem to get much more expensive than that. Their Barstool Sports collaboration pieces are in high demand. UNTUCKitSellthrough: 41% Average Sale Price: $$$$$$
Low: polo shirts, t-shirts, dress shirts, sweaters, pants, shorts, jeans, hoodies Decent bread and butter brand. Prices are middling to low, for the most part. Flannels are moving, about 80% sellthrough. Linen historically has done well in warmer months. UNTUCKit shirts usually have style names on the care tags, easy to look up comps. Watch your buy costs. VansSellthrough: 31% Average Sale Price: $$$$$$ High: active pants Low: active jackets, shorts, sweaters, swim, shirts Skate brand. Generally low value, low velocity. Some punk aesthetic denim jackets can go for over $100. Overall, I would aim for slightly nicer / vintage pieces and not spend up for it. Velocity SystemsSellthrough: 235% Average Sale Price: $$$$$$ High: everything Tactical clothing. They also make packs, combat gear and related paraphernalia. The “rugby” (polo) shirt is in extremely high demand. Hard to get a perfectly clear bead on the brand because it’s spread over many categories on Ebay. Sold prices and demand are high, so probably safe to pick up anything you find from them. VersaceSellthrough: 31% Average Sale Price: $$$$$$ High: tracksuits, swim Low: casual shirts, dress shirts, outerwear, sweaters, suits, pants, shorts One of the big luxury brands. Just like all the luxury brands, Versace suffers from counterfeiting. If you find something authentic, probably pick it up and sell it unless priced up prohibitively. If you have doubts about authenticity, I encourage you to sell it through The Real Real instead of gambling with your Ebay account. The louder and tackier, the more money you can probably get. Plain shirts can dip into middling sale prices. VertxSellthrough: 81% Average Sale Price: $$$$$$ High: pants, jeans, shorts, outerwear Low: t-shirts Tactical clothing. Much smaller brand than 5.11 but similar look. They make a collaboration jacket with Arc’teryx that’s worth $200 but otherwise Vertx plateaus at around $50-60. Average sale prices are good though. Healthy brand. VetementsSellthrough: 14% Average Sale Price: $$$$$$ High: active pants Low: shirts, outerwear, pants, jeans, sweaters, hoodies French streetwear. Low demand but high prices. They make a lot of shirts with pop culture iconography on them. Some items sell for close to a thousand. Hard to give general guidance, as all their offerings are so different. Probably worth picking up, the stuff is so pricey that it’s hard to go wrong. ViktosSellthrough: 186% Average Sale Price: $$$$$$ High: jeans, pants, shorts, outerwear, hoodies Low: shirts Tactical clothing that doesn’t look like tactical clothing. Demand is good for almost everything. Prices are up and down, generally good. Jackets and jeans will likely sell for the most. The “Gunfighter” line is especially popular. VilebrequinSellthrough: 54% Average Sale Price: $$$$$$
Low: outerwear Mostly a swimwear brand. Their linen is desirable. It’s currently around 50% sellthrough, which is decent for winter, and it should be more popular in warm months. Turtle print shorts are over 100% sellthrough. Prices are generally decent and shorts can go for some surprising money. Vince (Vince.)Sellthrough: 26% Average Sale Price: $$$$$$ Medium: sweaters, hoodies Low: shirts, active pants, outerwear, jeans, shorts, suits Midrange mall brand, lots of smart casual pieces. Waffle knit does well, around 100% sellthrough. Leather and cashmere can bring good money. There’s a big range of sold prices, with a lot of stuff selling on the low end. I would be careful and look up comps before buying. Vineyard VinesSellthrough: 29% Average Sale Price: $$$$$$ High: active pants, suits Low: casual shirts, polo shirts, dress shirts, shorts, swim Okay bread-and-butter brand. Sold prices skew low. Almost nothing in the brand is worth more than $100 used. Watch your buy cost. Good bins brand. Linen will probably sell well in the suimmer. VisvimSellthrough: 6% Average Sale Price: $$$$$$ Low: everything Japanese designer brand, extremely expensive. Bad sellthrough but the brand starts at around $90 for a t-shirt. Some pieces sell for over a thousand. Vitale Barberis CanonicoSellthrough: 25% Average Sale Price: $$$$$$
Low: suits, outerwear A higher-end fabric manufacturer, sort of like Loro Piana but not as popular. Canonico fabric heightens the value of a piece. Not an unconditional buy. Something from a bad brand made with Canonico wool may still sit in your store for a long time. Keep this tag in mind as one potentially valuable factor to weigh against other factors. Vivienne WestwoodSellthrough: 15% Average Sale Price: $$$$$$ High: active pants Low: t-shirts, casual shirts, polo shirts, outerwear, pants, suits Designer brand. The “Seditionaries” line of graphic t-shirts depicting cartoon characters in lewd poses are worth hundreds. There’s quite a large range of sold prices, from middling amounts for basic shirts to hundreds or thousands for nicer / more ostentatious pieces. Try to find close comps. ViyellaSellthrough: 54% Average Sale Price: $$$$$$ High: polo shirts Medium: dress shirts, casual shirts, outerwear Low: sweaters, pants, suits, jeans A branded wool/cotton blend fabric. Most pieces will be just Viyella branded, but some will bear tags from other companies that used Viyella fabric. Not worth crazy money, prices are middling. Look up comps before you buy. VloneSellthrough: 36% Average Sale Price: $$$$$$
Low: outerwear, shorts, sweaters, pants Expensive streetwear. T-shirts and hoodies are the biggest categories. Lots of pieces sell for multiple hundreds. Probably pick it up if you find it. Check for counterfeiting. VuoriSellthrough: 174% Average Sale Price: $$$$$$ High: active shorts, active pants, active tops, active jackets, pants, shirts, shorts, outerwear, sweaters, hoodies Athleisure clothing. One of the more popular brands in menswear. Prices are good. Probably just grab whatever you find. Vuori used to send threatening messages to resellers a couple years ago, but it seems like they stopped. WaggleSellthrough: 75% Average Sale Price: $$$$$$ High: everything “Fun” golf brand. Mostly polo shirts. Grab them, they sell for $25-50. Rare to see a golf brand performing this well in the winter. Demand should be even higher in spring and summer. Wah MakerSellthrough: 132% Average Sale Price: $$$$$$ High: outerwear, shirts, pants, suits Western / old west re-enactment clothing. The brand plateaus around $100. Decent sale prices. Relatively safe money here. Wallace & BarnesSellthrough: 82% Average Sale Price: $$$$$$ High: casual shirts, t-shirts, outerwear, sweaters, pants, active pants, suits Low: shorts A sub-line of J. Crew. Stronger sellthrough than vanilla J. Crew. Quite a few sales over $100, seems like there’s a lot of money in jackets. The whole brand tops out at about $200. Average prices are decent. WellenSellthrough: 70% Average Sale Price: $$$$$$ High: casual shirts, sweaters, active pants, shorts, outerwear, pants, hoodies Low: t-shirts May be owned by Huckberry, I’m uncertain. Smart-casual brand. Tops out at around $70. Prices are decent. I would lean towards grabbing it. Western RiseSellthrough: 132% Average Sale Price: $$$$$$ High: pants, shirts, active pants, active shorts, hoodies Performance smart-casual clothing. Easy, medium money. Everything will flip, most of it for $50-70. William MurraySellthrough: 46% Average Sale Price: $$$$$$ High: active pants Low: shorts, swim Golf brand. Pieces with allover print designs should do a little better than plain pieces. Middling average prices. Some of it will go for over $50. Willis & GeigerSellthrough: 63% Average Sale Price: $$$$$$ High: casual shirts, polo shirts, dress shirts, shorts Low: t-shirts, suits, jeans All Willis & Geiger pieces are vintage - the brand went out of business in 1999. Best known for their field/safari poplin jackets. Especially old pieces, all the way back to the 1930s, can sell for hundreds. Any heavier outerwear, especially a leather jacket, is probably worth a lot. Average prices are good, probably get whatever you find. Wings + HornsSellthrough: 37% Average Sale Price: $$$$$$ High: polo shirts, active pants Low: casual shirts, pants, sweaters, shorts, suits Discontinued Japanese / Canadian designer brand. Prices are overall decent, ranging from $30-70 with a handful of pieces going for more. They did collaboration pieces with Adidas and the Adidas jackets can flip for over $100. WolacoSellthrough: 95% Average Sale Price: $$$$$$ High: active shorts, active pants Small athletic / athleisure brand. Prices and demand are both decent, I would pick it up. Probably don’t pay up for it too much. WoolxSellthrough: 119% Average Sale Price: $$$$$$ High: t-shirts, casual shirts, active pants, hoodies Outdoors / athletic merino wool clothing. Average sale prices are good. Most of the brand flips for over $30. WowieSellthrough: 125% Average Sale Price: $$$$$$ High: shorts An athleisure company that makes shorts almost exclusively. Most of the shorts will sell for $20-40 and should be quick flippers. It also appears their sweat pants may sell well, though the numbers are low. The search is heavily polluted by “Maui Wowie” stuff from other brands. I counted the actives and solds by eye. WTAPSSellthrough: 6% Average Sale Price: $$$$$$ Low: everything Japanese designer brand. Huge range of sold prices, from $20 to $500. Try to find comps. Quite a bit of the brand is valuable. WWESellthrough: 23% Average Sale Price: $$$$$$
Low: shirts, active tops, swim, hoodies T-shirts are most common. Demand and price will break down to wrestler, era and graphics. As a rule of thumb, if you find a vintage t-shirt attached to a famous wrestler, it’s probably worth good money. Wrestling tees are one of the most popular niches of vintage t-shirt. WWE is the rebrand of WWF following a lawsuit with the World Wildlife Fund in 2002. Vintage WCW shirts (their rival during the Monday Night Wars in the 90s) are also valuable. Many valuable vintage shirts may be printed on non-official tags. Shirts from more obscure wrestling promotions (AEW, NJPW) can also be worth decent money. Yves Saint-Laurent (Saint Laurent, YSL)Sellthrough: 27% Average Sale Price: $$$$$$
Low: shirts, outerwear, suits, jeans, pants, shorts, swim, hoodies Luxury brand. Plain button-up shirts have spotty sale prices, lots of peaks and valleys. Outerwear tends to be pricey. Leather jackets can sell for over a thousand dollars. Their “Teddy” varsity jackets are very valuable. Beware counterfeits. Z CavaricciSellthrough: 48% Average Sale Price: $$$$$$ High: pants, shorts Low: sweaters, outerwear A vintage brand. Jeans and denim jackets have the potential to sell for over $100. Not a slam dunk but some decent opportunities. ZaraSellthrough: 31% Average Sale Price: $$$$$$ High: active jackets Low: casual shirts, t-shirts, polo shirts, dress shirts, jeans, pants, active shorts, suits, shorts, swim Fast fashion brand. Generally not worth great money, be cautious with your buy cost. Leather is around 50% sellthrough and goes for decent prices. Corduroy is around 60%. Linen is at about 50% sellthrough and should increase in demand as the weather warms. Two-piece suits can sell for over $100. There are wins here but be selective and cherrypick them. Zimmerli (of Switzerland)Sellthrough: 25% Average Sale Price: $$$$$$ Low: everything A high-end underwear brand. Pre-owned underwear cannot be listed on Ebay. They make some shirts and sleepwear that can be sold. Included here because their non-underwear stuff has the potential to sell for $30-40 or more. ZoicSellthrough: 38% Average Sale Price: $$$$$$ High: pants Low: tops Cycling company. Their cycling shorts sell for around $30. The “Ether” shorts do pretty well. The brand is split between the clothing category and sporting goods. You probably won’t sell a Zoic piece in used condition for more than $40.
IntroductionUsed clothing is a niche that frustrates many resellers. It hits that magic agony point of being both labor- and knowledge-intensive, and being notoriously “long tail,” or slow selling. The market fluctuates seasonally and is vulnerable to fashion trends. A continuing boom in fast fashion, a continent-size stockpile of textile waste, constricting operational and sourcing costs, increasingly hostile and opaque algorithms on reselling platforms and expanding competition in the secondhand market from large corporations has led quite a few people to declare that trying to flip clothes is a fool’s errand. In one YouTuber’s humble opinion, there is still a ton of money to be made selling used clothing on Ebay. All of those obstacles are real. Flipping clothing is hard. But the demand for it is still there. This document is an effort to outline the contours of that demand, to turn generalities into specifics. About four years ago, I narrowed in on a way to make clothing sales (relatively) predictable. By focusing on high sellthrough rate as the primary litmus test for what to source, I was able to realize regular, healthy profits from what had previously been a crapshoot. The Manifesto is a guide to something approaching the entirety of the portion of the used men’s clothing market that’s worth thinking about, with a special emphasis on sellthrough rate. If you acquired this for free, and you get value out of it, I ask that you please circle back and pay me something for it. Either by re-purchasing on Gumroad or donating to the Buy Me A Coffee link in my video descriptions. Thanks in advance. What Is Sellthrough?“Sellthrough rate” is a term that describes how high the demand for a particular item is. There are multiple ways to calculate sellthrough. I am periodically reprimanded for using a method to calculate it that isn’t “correct.” My approach is simple, fast and works. Call it whatever you want. On Ebay, take the number of “sold” items, divide by the number of currently “active” items, and multiply by 100. For example, let’s say I ran a search for “lucky brand western shirt,” in pre-owned condition. There are 26 sold listings and 40 unsold, or “active,” listings. 26 / 40 = 0.65 0.65 x 100 = 65% The higher the percentage, the more quickly that item is likely to sell. You can also run these numbers for an entire brand. This is a great way to take a brand’s temperature, and sometimes that’s as far as you really need to dig. There are a handful of brands included here with a total sellthrough rate in the multiple hundreds. More commonly, brands and niches within those brands will have varying levels of demand that typically range from “worthless” to “very good.” Usually, niches within any given brand will do worse or better in comparison to other niches. For example, in the brand 32 Bar Blues, dress shirts are selling poorly, while sweaters are in high demand. Most brands experience this sort of internal variability. What is a Good Sellthrough Rate?This is a complicated and important question. The answer will have more to do with your personal preferences than any kind of objective standard. Higher sellthrough is always preferable. If you are new to reselling clothing and you want a good rule of thumb to start with, try to source items with around 80% sellthrough and up. If you want to be really safe, aim for 100%. Items with 100% sellthrough stand a good chance of selling within 90 days of listing them. When you toggle to “sold” listings on Ebay, you are seeing the total sum of sold listings for the foregoing 90 days. If, for example, you are thinking about buying a certain pair of pants that has 40 active “comps,” or comparable items, and 40 sold comps, you are likely to be able to sell the pants within three months. This is an extremely reductive, though still useful, standard to apply. There are a few reasons why you might want to bend or break the high-sellthrough rule: High-Profit Items Many items are worth great money but are in relatively low demand. This is almost always the case, for example, with two-piece suits. Although an Isaia Napoli suit may take half a year to a year to sell, it may very well be worth waiting if it’s going to flip for $800. However, you can often choose to go for the “fast nickel” over the “slow dime” with items like this. Keeping with that same Isaia Napoli suit, if the cheapest anyone on Ebay is offering it is $800, and you list yours at $500, you may achieve your sale dramatically faster than average. This is called “quick flipping,” and it can be very powerful. While you will not realize as much profit per item with quick flipping, it frees up money that you can re-invest in new inventory and potentially make more money in the long run. It remains to your judgment what approach makes the most sense. There isn’t, in my opinion, a totally correct answer. Large Inventories It also makes sense to de-prioritize sellthrough rate if you are trying to scale your reselling business up. Many people strive to have large stores because it gives them more security. A store with 10,000 active listings will almost certainly enjoy more total daily sales, and higher daily gross income, than a store with 1,000 listings. It is also possible to continue realizing steady profits if you are not listing as proactively. Running an operation of that size is its own can of worms, and it’s something I have no personal experience with. If that is you, or if you simply don’t mind outlaying more money for inventory upfront to realize steadier profits down the line, then adjust your mental sellthrough toggle downwards. If, however, you want to operate a smaller store and still consistently make money, applying fairly stringent standards for sellthrough rate can really help. I do not believe that it’s wise to deliberately source and list low-demand, low-value items just for the sake of growing a store or hitting a quota. You should only sell things you have good reason to believe will be bought by someone at a price that makes the labor worth it for you, on a timeline that isn’t going to lock your money up in valueless filler that may never sell at all. Low Sourcing Cost Paying diligent attention to sellthrough rate is important when sourcing at increasingly-expensive thrift stores. Paying $10 for a shirt from Goodwill that will take 8 months to sell for middling profits does not (to me) make good sense. That same shirt, however, becomes more desirable if it costs $1. This gives you more wiggle room to lower your price (and therefore expedite the flip) if you choose to. It also increases the amount of net profit you will realize if you do not price it down. Furthermore, less of your money will be tied up in that one item, lowering the risk if it does not sell and freeing up funds to source other inventory. What I personally feel makes sense is to be strictly high-sellthrough for lower-profit items, and to relax your standards for “big money” items, or items that can be acquired for cheap. It is important to note that a high sellthrough rate on Ebay is not a guarantee that your item will sell on your anticipated timeline, or sell at all. Conversely, low-sellthrough-rate items may flip immediately. There is no way to eliminate risk. Keep in mind that the Ebay numbers, both sellthrough and price, are pulled from all Ebay sellers, of all skill levels. If you have above-average competence when it comes to listing and Ebay selling generally, you should be able to move items faster than most of the competition. You may also be able to get more money for the same items if your listings are superior. As a reseller, you are always at the mercy of Ebay’s algorithm and the shifting tastes of the buyer base. Even when being as precise as possible, there is still art in the science. Try not to get frustrated if sales don’t go according to plan. They often won’t. Other Factors to Consider While SourcingThere are tons of variables that should influence your decision to buy a clothing item or not buy it. Here are a few of the most important ones: Size As general rules of thumb, smaller-than-average sizes in men’s clothing tend to sell worse than the standard M-XL range, and plus sizes sell better. In tops, XXS through S are typically in lower demand and can sell for diminished money. XL and above are often in slightly higher demand when compared against the rest of the brand, and can also bring higher sale prices. 2XL-6XL is the sweet spot here. Tops that are labeled as “big,” meaning wider than average, or “tall,” meaning they are longer, also usually perform better. In bottoms, I would consider waist sizes of 30 and below to be small. I would consider 40 and up to be large. Inseam length can also make a positive or negative difference. Watch out for pants that have been hemmed, as these typically don’t sell well. These are just gut checks based on my own anecdotal experience, take them with a grain of salt. Condition It is imperative that you screen your clothing for flaws thoroughly before you buy it. This is a skill you’ll develop over time. If the potential profits are slim, err on the side of passing on damaged clothing. Some brands are strong enough that even significant damage won’t prohibit a sale. It is usually best to avoid any clothing that has recognizably human-fluid-based stains on it. Some resellers bleach their way to profits - that’s between you and your god. Always screen items in the brightest area you can find, short of blinding, direct sunlight. More flaws will pop out at you. It is often good to look at a piece in two different light levels, too. A minority of stains are actually more conspicuous in lower light than brighter light. Hold knit fabrics up to the light to look for holes. Get creative with manipulating the piece to search every part of it. Check collars for sweat staining, check collars and cuffs for scuffing. Look for missing buttons, broken zippers and pockets with holes in their bottoms. Many resellers choose to invest extra time to repair damaged clothing. This decision boils down to a personal cost-benefit analysis. The internet is rife with home remedies for every sort of stain and tear - if you have the time, means and motivation, it may be a good strategy. Fabric Certain fabrics confer added value to a piece. Here is an incomplete list of good fabrics and fills to be familiar with: Calf leather Lamb leather Cashmere Gore-Tex Note: it may be ill-advised to use “Gore-Tex” or “Goretex” in your titles, and possibly not in your descriptions. I am periodically told that Gore-Tex is on the VeRO (Verified Rights Owner) list and can earn you a “strike” on your account. I remain unsure if this is truly the case but if you want to be cautious, use the euphemism “waterproof” or “branded waterproof fabric” instead. You can also show the Gore-Tex logo in the thumbnail image. Shetland wool Tasmanian wool Mongolian wool Mohair Goose down Alpaca Angora Linen Hemp Vicuña (the most expensive fabric in the world) Camel Silk Pima cotton Seasonality This one is huge, and of critical relevance to all of the sourcing insights down below. Certain categories of clothing sell better at different times of the year. For example, shorts will typically sell better in warmer months than jackets. Not all brands follow these trends, and some pieces will still flip out of season. The clothing market is also vulnerable to weather patterns. Nationwide heat waves can, and have, severely depressed menswear sales in aggregate. Please keep the following fact in mind while using the Manifesto: The data used in this document were collected over roughly a six-week period beginning in November. The sellthrough metrics reflect late autumn / early winter preferences. These trends will inevitably change over time, along with seasonal buying patterns. For example, if sweaters in a particular brand were “high” sellthrough at the time of this writing, it does not necessarily follow that those sweaters will continue to be in as high of demand in the upcoming spring and summer months. Likewise, “low” sellthrough swimwear in a brand might find itself ascending to “medium” and then “high” as the days grow warmer. I encourage you to see the sellthrough metrics below as a starting point, not a final word, and to keep seasonality imminently in mind. Counterfeiting The more expensive and well-known a brand is, the more cautious you should be of counterfeits. Every brand has its own set of “tells” for what’s genuine and what isn’t. It is usually easy to find guides online that will walk you through what to look for in a given brand. Luxury brands are the most commonly faked, but it’s not just them. If a counterfeit slips through your screening process, and someone spots it in your store and reports you, you can wind up with a suspended Ebay account. When in doubt, either don’t buy it, have it professionally authenticated, or sell it somewhere on consignment. A great option is to send it to The Real Real, an online consignment platform for upscale brands. They will authenticate and list the item for you, and they assume the burden of liability. You may take home a lower cut than if you sold it yourself, but you don’t have to worry about jeopardizing your main account(s). How to Use the ManifestoThe brands I included here are the best resale brands that I am aware of. They are included because they are in high demand, are worth above-average money, both, or a part of the brand satisfies those criteria. If a brand is not present here, it does not mean that you can’t make money with it. Most of the large fast fashion brands are excluded. There are still good flips to be squeezed out of them. Likewise, there are plenty of brands I am simply not familiar with. It is always a good idea to double check my work. The market changes constantly. What was a great item to source when I wrote this may not be as great by the time you find it. Items that underperformed may have bounced back. This document is a snapshot of a large portion of the menswear market at one discrete point in time. Please take it as such. Nothing will ever be as accurate as running your own searches while you’re sourcing. All sellthrough rates were calculated by hand, in pre-owned condition and in the “Men’s Clothing” category, unless otherwise specified. The Manifesto covers clothing only. No accessories, hats or shoes. Sleepwear was also excluded. A Note on Categories “Outerwear” is synonymous with the “Coats, Jackets & Vests” category on Ebay. I chose to abbreviate. The “Activewear” category can make things confusing. I’ve included mention of activewear subcategories only where helpful. Activewear categories may seem redundant. For example, a brand may have recommendations for both “activewear pants” and “pants.” Sometimes, this is a legitimate difference. Most sweat pants live in the “activewear pants” category, while chinos and slacks live in the “pants” category. Other times, there’s overlap. Hoodies are usually separated into their own activewear category, apart from “sweaters,” though this category is often a mixture of both. Activewear categories tend to be heavily polluted by sellers who mislabel non-activewear pieces. In my observation, “activewear pants” is the exception. This category is usually sweat, hiking and yoga pants and does behave differently than the “pants” category. I paid special attention to it and included it more, for this reason. There are four sub-categories of shirts: casual button-down shirts, dress shirts, t-shirts and polo shirts. If all four of these calculated out to the same sellthrough tier, I collapsed them down to simply “shirts.” I frequently omit categories from mention within particular brands. This is because the total actives and solds were too low to get any sort of useful insight about sales patterns, or because the category was too diluted by mislabeled listings for me to be able to assess it meaningfully. High / Medium / Low Sellthrough Within each brand, I separate the niches into three categories: low, medium and high demand. These are all personal judgment, based on how I would perceive the sales numbers if I were looking at them while sourcing. Very roughly, “high” sellthrough categories are 80-90% and up. “Low” is around 30% sellthrough or lower. The brands themselves are color coded. I have also provided a graphic representation of average sale prices for each brand as a whole. Special Notes for This EditionIn the last version, I started putting categories in 200% or higher sellthrough rate in boldface. In this one I’ve started putting especially bad categories in strikethrough. This is me saying “don’t bother.” It’s usually because sales are slow to the point of being functionally nonexistent and also the few items that do sell, sell for low prices. I also ran manual searches for “hoodie” in each brand. Hoodies are always split between the “sweaters” and “hoodies and sweatshirts” activewear category. The hoodie recommendations in this version are consequently more reliable than in previous ones. The big news here is that the used menswear market appears to be in a slump. There are fewer blue and green brands in this edition than any of the earlier ones. Most brands experienced a 10-50% drop in total sellthrough rate when compared against the Manifesto 4. I chalk this up, in large part, to the fact that I compiled the numbers in Q4. This time of the year, right before Christmas, was always the slowest for me in terms of used clothing sales. People simply do not buy pre-worn clothes as gifts. There are certainly other factors at play. I don’t pretend to have godlike understanding of why the market behaves how it does. I also won’t venture a prediction for where it will go other than to say that seasonal fluctuations, down or up, have always been temporary. The “activewear pants” and “hoodie” categories were the two standouts. There are quite a few brands down below where one of these outperformed everything else. Swimwear is in cryosleep. Dress shirts continue to be perilous. Jackets are typically the highest-dollar items in most brands. This has always been the case. New Brands in This Edition66 Degrees North, 686, Alan Stuart, Amiri, Ash & Erie, Assos, Black Clover, Brave Star, Celine, Charles Tyrwhitt, Clothing Arts, Cozy Earth, Cuts Clothing, Denim Tears, Deolax, Disney, DU/ER, Engineered Garments, Eric Emanuel, Evisu, Frank & Eileen, G/Fore, Helmut Lang, Holderness & Bourne, Hreski, Ibkül, Imogene + Willie, Jean Paul Gaultier, Jet Lag, Kapital, Kenny Flowers, Kikwear, Lady White Co, Loewe, Momotaro, Mr. Turk, Nasty Pig, No Fear, Perfect Jean NYC, Polar Skate Co., Poncho, Proof, Red Monkey Company, Revtown, Robin’s Jean, Samurai Jeans, Southpole, Stan Ray, Superdry, Tasc, Tecovas, Tellason, Tombolo, Uniqlo, UNRL, Velocity Systems, Wings + Horns, Wolaco, Woolx, Wowie, Zara Brands Removed from Previous EditionCaltop, Coolibar, Demetrius Harmon, Deolax, En Noir, Hawaiian Island Creations, HVIII, Jamie Sadock, Marshall Madruga, O’Neill, Parke & Ronen, Tincati Milano, Twisted Toucan Visual Reference GuideGreen = 300% sellthrough and up Blue = 90-300% sellthrough Purple = below 90% sellthrough Average sale prices: $$$$$$ 0-25 $$$$$$ 25-50 $$$$$$ 50-75 $$$$$$ 75-100 $$$$$$ 100-200 $$$$$$ 200 + Boldface = category is over 200% sellthrough New - Strikethrough = category is advised against |